Top Ads on Cadbury Dairy Milk

Cadbury Dairy Milk Background Introduction:

Cadbury Dairy Milk (CDM) was launched in 1905 and became an instant success in the UK.It is also an international favourite, enjoyed by millions of people

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Cadbury Dairy Milk has been advertising and marketing on Facebook for many years. And Cadbury Dairy Milk has placed 392 of ads on the Facebook platform in the last month. In the past few years,Cadbury Dairy Milk has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Cadbury Dairy Milk on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Cadbury Dairy Milk. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Cadbury Dairy Milk.


1.Cadbury Dairy Milk Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Cadbury Dairy Milk  Cadbury Dairy Milk  Cadbury Dairy Milk
Page Categories  Product/Service  Product/Service  Product/Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Cadbury Dairy Milk Marketing Objectives Analysis: 

Cadbury Dairy Milk has been operating in Product/Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Cadbury Dairy Milk best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Cadbury Dairy Milk Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Cadbury Generosity COVID-19  Nominate a generous Aussie below #SayThankYou 
Ad Copy Text  To our modern-day heroes, thank you for your service and dedication during these difficult times. #W...  We have thousands of blocks we want to give to the generous Aussies who go the extra mile. If someon...  The sweetest way to say #SayThankYou. Every Cadbury Dairy Milk Thank You bar helps provide health in...
Link Description  N/A  N/A  N/A
Website Link
Text Word Count 110  491  181
Like 6570  62  2738

Cadbury Dairy Milk Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Cadbury Dairy Milk Top 1 ads got 6570 likes. Cadbury Dairy Milk uses a sentence with the finishing touch title: “Cadbury Generosity COVID-19”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Cadbury Dairy Milk shared 110 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Cadbury Dairy Milk should continue to optimize the ad content.

3.Cadbury Dairy Milk Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-05-07-2020-06-18  2020-06-16-2020-06-17  2020-06-04-2020-06-14
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Cadbury Dairy Milk are successful.

Cadbury Dairy Milk Creative Analysis: 

Cadbury Dairy Milk placed a Video ad in 2020-05-07-2020-06-18, and got 6570 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Cadbury Dairy Milk Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Philippines  N/A  India
Language  English  English  Somali

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Cadbury Dairy Milk has the best conversion in Philippines, and can advertise more in Philippines in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Cadbury Dairy Milk Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-07-2020-06-18  2020-06-16-2020-06-17  2020-06-04-2020-06-14
During  43 days  2 days 11 days 
Like  6570  62  2738
Share  109  9  28
Comment  50  110  13

Advertising effectiveness is a direct manifestation of advertising. Cadbury Dairy Milk ‘s Top 1 ad received 6570 likes, 109 shares, 50 comments in just 43 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Cadbury Dairy Milk, helping Cadbury Dairy Milk to grasp the ad data more clearly.