Top Ads on Cabify

Cabify Background Introduction:

Tu aliado ideal para recorrer la ciudad. Movete!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Cabify has been advertising and marketing on Facebook for many years. And Cabify has placed 635 of ads on the Facebook platform in the last month. In the past few years,Cabify has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Cabify on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Cabify. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Cabify.

BigSpy

1.Cabify Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Cabify  Cabify  Cabify
Page Categories  Product/Service  App Page  App Page
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Cabify Marketing Objectives Analysis: 

Cabify has been operating in Product/Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Cabify best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Cabify Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Ualá  Conductores protegidos para ti Conductores protegidos para ti 
Ad Copy Text  Conectate con los que más querés a pesar de la distancia. Usá el código UALEAR en Cabify Envíos...  ¡Mira en la app quién viene por tu equipo! Haz tus viajes de negocios en buenas manos. Seguro con ...  Seguro que vuelves hacer negocios. Aquí estamos para llevarte. Regístrate en Cabify Empresas.
Link Description  N/A  Nos preocupamos por ti y tu empresa. Por eso reforzamos nuestras iniciativas de protección e higiene.  Nos preocupamos por ti y tu empresa. Por eso reforzamos nuestras iniciativas de protección e higiene.
Website Link  app.adjust.com  cabify.com  cabify.com
CTA  LEARN_MORE  SIGN_UP  SIGN_UP
Text Word Count 174  107  95
Like 104  63  64

Cabify Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Cabify Top 1 ads got 104 likes. Cabify uses a sentence with the finishing touch title: “Ualá”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Cabify shared 174 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Cabify should continue to optimize the ad content.

3.Cabify Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Image
Ad Time   2020-05-29-2020-06-20  2020-05-28-2020-06-03  2020-05-28-2020-05-29
Landing Page Link  https://play.google.com/store/apps/details?id=com.cabify.rider&referrer=adjust_reftag%3DcoRV1anc7NpAi%26utm_source%3DLifemiles  https://cabify.com/pe/empresas/viaja-seguro   https://cabify.com/pe/empresas/viaja-seguro?utm_source=FACEBOOK&utm_medium=CPC&utm_campaign=PE-LIM-CORP-ACQ-LEAD-SOCIAL-POST-DM-CPC-ALWAYSON-GLO-GR-MIDDLE-FUNNEL-SMARTLY&utm_term=FINANCIAL_MAGAZINES&fbclid=IwAR1sEGTUd3b9JcLqmKd3QPPcK6At5zkrUfdhIkME8_IEVspq5592h0twEhU

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Cabify are successful.

Cabify Creative Analysis: 

Cabify placed a Video ad in 2020-05-29-2020-06-20, and got 104 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Cabify Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Argentina  N/A  N/A
Language  Hungarian  Spanish  Spanish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Cabify has the best conversion in Argentina, and can advertise more in Argentina in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Cabify Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-29-2020-06-20  2020-05-28-2020-06-03  2020-05-28-2020-05-29
During  23 days  7 days 2 days 
Like  104  63  64
Share  1  4  8
Comment  6  1  5

Advertising effectiveness is a direct manifestation of advertising. Cabify ‘s Top 1 ad received 104 likes, 1 shares, 6 comments in just 23 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Cabify, helping Cabify to grasp the ad data more clearly.