Top Ads on CZUR

CZUR Background Introduction:

CZUR is a high-tech company founded in July 2013 that focuses on Smart Hardware Solutions for Enterprises and Individuals. We entered the office equipment sector with a Smart Scanner solution:scanning entire books.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

CZUR has been advertising and marketing on Facebook for many years. And CZUR has placed 57 of ads on the Facebook platform in the last month. In the past few years,CZUR has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for CZUR on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for CZUR. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from CZUR.

BigSpy

1.CZUR Top 3 Ads Basic Understanding

   top1  top2  top3
Name  CZUR  CZUR  CZUR
Page Categories  Brand  Brand  Brand
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

CZUR Marketing Objectives Analysis: 

CZUR has been operating in Brand for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. CZUR best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.CZUR Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  A Scanner That Will NOT Make You Go Crazy!  A Scanner That Will NOT Make You Go Crazy! A Scanner That Will NOT Make You Go Crazy! 
Ad Copy Text  Those old photo albums? ✅ Scanned & Crystal-Clear That 300-page Textbook you can't check out of th...  Corey uses an unreliable, slow scanner that barely works on his documents and is guaranteed to make ...  Scan an entire book in under 10 minutes with CZUR Shine Ultra, allowing you to digitize your entire ...
Link Description  Scan a page every second with our patented 'curve-flatten' technology  Scan a page every second with our patented 'curve-flatten' technology  Scan a page every second with our patented 'curve-flatten' technology
Website Link  www.indiegogo.com  www.indiegogo.com  www.indiegogo.com
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 407  471  285
Like 574  213  536

CZUR Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. CZUR Top 1 ads got 574 likes. CZUR uses a sentence with the finishing touch title: “A Scanner That Will NOT Make You Go Crazy!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. CZUR shared 407 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. CZUR should continue to optimize the ad content.

3.CZUR Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-05-20-2020-06-19  2020-01-03-2020-06-18  2020-01-03-2020-06-18
Landing Page Link  https://www.indiegogo.com/projects/shine-ultra-next-gen-portable-powerful-scanner  https://www.indiegogo.com/projects/shine-ultra-next-gen-portable-powerful-scanner   https://www.indiegogo.com/projects/shine-ultra-next-gen-portable-powerful-scanner

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by CZUR are successful.

CZUR Creative Analysis: 

CZUR placed a Video ad in 2020-05-20-2020-06-19, and got 574 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.CZUR Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United Kingdom,Indonesia  Philippines,Thailand  Indonesia,Philippines,Thailand...
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

CZUR has the best conversion in United Kingdom,Indonesia, and can advertise more in United Kingdom,Indonesia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.CZUR Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-20-2020-06-19  2020-01-03-2020-06-18  2020-01-03-2020-06-18
During  31 days  168 days 168 days 
Like  574  213  536
Share  173  50  170
Comment  36  11  67

Advertising effectiveness is a direct manifestation of advertising. CZUR ‘s Top 1 ad received 574 likes, 173 shares, 36 comments in just 31 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for CZUR, helping CZUR to grasp the ad data more clearly.