Top Ads on CTOS

CTOS Background Introduction:

Since it's inception in 1990, CTOS is Malaysia’s leading credit reporting agency regulated under the Credit Reporting Agencies (CRA) Act 2010.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

CTOS has been advertising and marketing on Facebook for many years. And CTOS has placed 39 of ads on the Facebook platform in the last month. In the past few years,CTOS has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for CTOS on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for CTOS. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from CTOS.


1.CTOS Top 3 Ads Basic Understanding

   top1  top2  top3
Page Categories  Credit Counseling Service  Credit Counseling Service  Credit Counseling Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

CTOS Marketing Objectives Analysis: 

CTOS has been operating in Credit Counseling Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. CTOS best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.CTOS Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  FREE 60-day CTOS SecureID Trial  Check your CTOS Score today FREE 60-day CTOS SecureID Trial 
Ad Copy Text  Cyber crime in Malaysia has increased by 82.5% between March and April this year as compared to same...  Thinking of buying a car? How do you know if your application will be approved? Find out now by doin...  Cyber crime in Malaysia has increased by 82.5% between March and April this year as compared to same...
Link Description  Protection against frauds & scams  It's fast and easy!  Protection against frauds & scams
Website Link
Text Word Count 517  123  517
Like 136  93  34

CTOS Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. CTOS Top 1 ads got 136 likes. CTOS uses a sentence with the finishing touch title: “FREE 60-day CTOS SecureID Trial”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. CTOS shared 517 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. CTOS should continue to optimize the ad content.

3.CTOS Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-01-2020-06-17  2020-06-02-2020-06-13  2020-06-01-2020-06-07
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by CTOS are successful.

CTOS Creative Analysis: 

CTOS placed a Image ad in 2020-06-01-2020-06-17, and got 136 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.CTOS Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Malaysia  Malaysia  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

CTOS has the best conversion in Malaysia, and can advertise more in Malaysia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.CTOS Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-01-2020-06-17  2020-06-02-2020-06-13  2020-06-01-2020-06-07
During  17 days  12 days 7 days 
Like  136  93  34
Share  10  6  4
Comment  8  4  4

Advertising effectiveness is a direct manifestation of advertising. CTOS ‘s Top 1 ad received 136 likes, 10 shares, 8 comments in just 17 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for CTOS, helping CTOS to grasp the ad data more clearly.