Top Ads on CPR Kids

CPR Kids Background Introduction:

Baby & Child CPR and First Aid taught by expert paediatric nurses

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

CPR Kids has been advertising and marketing on Facebook for many years. And CPR Kids has placed 15 of ads on the Facebook platform in the last month. In the past few years,CPR Kids has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for CPR Kids on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for CPR Kids. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from CPR Kids.


1.CPR Kids Top 3 Ads Basic Understanding

   top1  top2  top3
Name  CPR Kids  CPR Kids  CPR Kids
Page Categories  First Aid Class  First Aid Class  First Aid Class
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

CPR Kids Marketing Objectives Analysis: 

CPR Kids has been operating in First Aid Class for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. CPR Kids best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.CPR Kids Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Dubbo Baby & Child CPR and First Aid Open Class  Bathurst Baby & Child CPR and First Aid Open Class Baby and Child First Aid for Families - CPR Kids 
Ad Copy Text  CPR Kids delivers the perfect course to empower you and your family with the life-saving skills of C...  CPR Kids delivers the perfect course to empower you and your family with the life-saving skills of C...  #Repost @turiapitt • • • • • • Like pretty much every parent I know, I get pretty anxiou...
Link Description  CPR Kids baby first aid and child first aid courses for parents and carers are taught by paediatric nurses. Book online.
Website Link
Text Word Count 969  969  1433
Like 0  0  0

CPR Kids Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. CPR Kids Top 1 ads got 0 likes. CPR Kids uses a sentence with the finishing touch title: “Dubbo Baby & Child CPR and First Aid Open Class”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. CPR Kids shared 969 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is BUY_TICKETS.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. CPR Kids should continue to optimize the ad content.

3.CPR Kids Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2019-04-22-2019-04-23  2019-04-22-2019-04-23  2019-04-22-2019-04-23
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by CPR Kids are successful.

CPR Kids Creative Analysis: 

CPR Kids placed a Image ad in 2019-04-22-2019-04-23, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.CPR Kids Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Australia  Australia  Australia
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

CPR Kids has the best conversion in Australia, and can advertise more in Australia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.CPR Kids Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-04-22-2019-04-23  2019-04-22-2019-04-23  2019-04-22-2019-04-23
During  2 days  2 days 2 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. CPR Kids ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 2 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for CPR Kids, helping CPR Kids to grasp the ad data more clearly.