Top Ads on COMM - Museum voor Communicatie

COMM - Museum voor Communicatie Background Introduction:

Het Museum voor Communicatie toont de impact van communicatie op mens en maatschappij. Het museum vernieuwt en gaat weer open voor publiek in het najaar van 2017.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

COMM - Museum voor Communicatie has been advertising and marketing on Facebook for many years. And COMM - Museum voor Communicatie has placed 7 of ads on the Facebook platform in the last month. In the past few years,COMM - Museum voor Communicatie has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for COMM - Museum voor Communicatie on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for COMM - Museum voor Communicatie. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from COMM - Museum voor Communicatie.

BigSpy

1.COMM - Museum voor Communicatie Top 3 Ads Basic Understanding

   top1  top2  top3
Name  COMM - Museum voor Communicatie  COMM - Museum voor Communicatie  COMM - Museum voor Communicatie
Page Categories  Children's Museum  Children's Museum  Children's Museum
Marketing Objectives Other  Other  Other
ECommerce Softwares  magento  magento  magento

COMM - Museum voor Communicatie Marketing Objectives Analysis: 

COMM - Museum voor Communicatie has been operating in Children's Museum for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. COMM - Museum voor Communicatie best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.COMM - Museum voor Communicatie Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  COMM  COMM Betere meetings door brainfood? 
Ad Copy Text  COMM is dé plek voor productieve meetings – van kleine vergaderingen tot grote events. Boek vanda...  COMM is dé plek voor productieve meetings – van kleine vergaderingen tot grote events. Boek vanda...  Meer impact tijdens meetings door gezondere snacks? Het kan echt. Lees alles over brainfood bij COMM...
Link Description  N/A  N/A  Alles over de impact van voeding op de productiviteit van meetings.
Website Link  www.comm.nl  www.comm.nl  www.comm.nl
CTA  BOOK_TRAVEL  BOOK_TRAVEL  LEARN_MORE
Text Word Count 129  129  101
Like 1  1  8

COMM - Museum voor Communicatie Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. COMM - Museum voor Communicatie Top 1 ads got 1 likes. COMM - Museum voor Communicatie uses a sentence with the finishing touch title: “COMM”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. COMM - Museum voor Communicatie shared 129 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is BOOK_TRAVEL.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. COMM - Museum voor Communicatie should continue to optimize the ad content.

3.COMM - Museum voor Communicatie Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Image
Ad Time   2019-04-11-2019-04-24  2019-04-11-2019-04-24  2019-04-22-2019-04-24
Landing Page Link  https://www.comm.nl/meetings-events/zalen/boardroom-2/  https://www.comm.nl/meetings-events/zalen/boardroom-2/   https://www.comm.nl/nieuws/nieuws/gezond-eten-productieve-meetings/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by COMM - Museum voor Communicatie are successful.

COMM - Museum voor Communicatie Creative Analysis: 

COMM - Museum voor Communicatie placed a Carousel ad in 2019-04-11-2019-04-24, and got 1 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.COMM - Museum voor Communicatie Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Netherlands  Netherlands  Netherlands
Language  English  English  Dutch

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

COMM - Museum voor Communicatie has the best conversion in Netherlands, and can advertise more in Netherlands in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.COMM - Museum voor Communicatie Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-04-11-2019-04-24  2019-04-11-2019-04-24  2019-04-22-2019-04-24
During  14 days  14 days 3 days 
Like  1  1  8
Share  0  0  3
Comment  0  0  1

Advertising effectiveness is a direct manifestation of advertising. COMM - Museum voor Communicatie ‘s Top 1 ad received 1 likes, 0 shares, 0 comments in just 14 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for COMM - Museum voor Communicatie, helping COMM - Museum voor Communicatie to grasp the ad data more clearly.