Top Ads on COLORS TV

COLORS TV Background Introduction:

COLORS is Viacom18’s flagship brand in the entertainment space in India. A combination of ‘emotions’ and ‘variety’, COLORS offers an entire spectrum of emotions to its viewers.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

COLORS TV has been advertising and marketing on Facebook for many years. And COLORS TV has placed 47 of ads on the Facebook platform in the last month. In the past few years,COLORS TV has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for COLORS TV on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for COLORS TV. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from COLORS TV.


1.COLORS TV Top 3 Ads Basic Understanding

   top1  top2  top3
Page Categories  TV Channel  TV Channel  TV Channel
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

COLORS TV Marketing Objectives Analysis: 

COLORS TV has been operating in TV Channel for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. COLORS TV best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.COLORS TV Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  #Mahabharat  Colors TV South Africa Mujse Shaadi Karoge 
Ad Copy Text  Dharam, satya aur nyaya ke liye hue mahayudh ko dekhne ke liye ho jaaiye taiyaar. Dekhiye #Mahabhara...  Who do you look forward to see more of? Catch all the entertainment only on #BiggBoss13 from Mon-F...  Comedy karna koi inse seekhe. Balraj Syal ke love confession ka kya jawaab diya #ShehnaazGill ne, d...
Link Description  N/A  Who do you look forward to see more of? Catch all the entertainment only on #BiggBoss13 from Mon-Fri 10:30 PM CAT. #ColorsTV #ColorsSA #paraschhabra #shehnaazgill  N/A
Website Link
Text Word Count 160  165  201
Like 52293  47  1837

COLORS TV Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. COLORS TV Top 1 ads got 52293 likes. COLORS TV uses a sentence with the finishing touch title: “#Mahabharat”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. COLORS TV shared 160 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. COLORS TV should continue to optimize the ad content.

3.COLORS TV Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Video
Ad Time   2020-05-03-2020-05-05  2020-04-16-2020-04-17  2020-02-19-2020-02-19
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by COLORS TV are successful.

COLORS TV Creative Analysis: 

COLORS TV placed a Video ad in 2020-05-03-2020-05-05, and got 52293 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.COLORS TV Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  India  N/A  N/A
Language  Somali  English  Somali

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

COLORS TV has the best conversion in India, and can advertise more in India in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.COLORS TV Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-03-2020-05-05  2020-04-16-2020-04-17  2020-02-19-2020-02-19
During  3 days  2 days 1 days 
Like  52293  47  1837
Share  2264  1  16
Comment  944  2  87

Advertising effectiveness is a direct manifestation of advertising. COLORS TV ‘s Top 1 ad received 52293 likes, 2264 shares, 944 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for COLORS TV, helping COLORS TV to grasp the ad data more clearly.