CODELCO CHILE Background Introduction:

Cuenta oficial de la empresa de todas y todos los chilenos. ¡Estamos construyendo la minería del futuro!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

CODELCO CHILE has been advertising and marketing on Facebook for many years. And CODELCO CHILE has placed 13 of ads on the Facebook platform in the last month. In the past few years,CODELCO CHILE has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for CODELCO CHILE on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for CODELCO CHILE. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from CODELCO CHILE.


1.CODELCO CHILE Top 3 Ads Basic Understanding

   top1  top2  top3
Page Categories  Mining Company  Mining Company  Mining Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

CODELCO CHILE Marketing Objectives Analysis: 

CODELCO CHILE has been operating in Mining Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. CODELCO CHILE best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.CODELCO CHILE Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Copy Text  Hoy es el último día para postular a las becas de educación superior para contratistas y subcontr...  Luis Miranda y Maximiliano Álvarez son estudiantes en práctica profesional en la Planta de Filtros...  ¿Eres docente de educación básica o media? Descubre todo el contenido que tenemos sobre el cobre ...
Link Description  Postulaciones hasta el 8 de Mayo  Luis Miranda y Maximiliano Álvarez son estudiantes en práctica profesional en la Planta de Filtros y Secadores de El Teniente y en un futuro no muy lejano esperan convertirse en mecánicos mantenedores industriales. Muchas gracias, Maximiliano, por enviarnos tu foto. #ElTeniente114  ¿Eres docente de educación básica o media? Descubre todo el contenido que tenemos sobre el cobre para tus clases en nuestra biblioteca descargable. #CodelcoEduca
Website Link
Text Word Count 173  284  231
Like 12  709  118

CODELCO CHILE Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. CODELCO CHILE Top 1 ads got 12 likes. CODELCO CHILE uses a sentence with the finishing touch title: “Becas 2019”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. CODELCO CHILE shared 173 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. CODELCO CHILE should continue to optimize the ad content.

3.CODELCO CHILE Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2019-05-08-2019-05-09  2019-05-07-2019-05-09  2019-04-23-2019-04-24
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by CODELCO CHILE are successful.

CODELCO CHILE Creative Analysis: 

CODELCO CHILE placed a Image ad in 2019-05-08-2019-05-09, and got 12 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.CODELCO CHILE Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Chile  Chile  Chile
Language  Spanish  N/A  Spanish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

CODELCO CHILE has the best conversion in Chile, and can advertise more in Chile in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.CODELCO CHILE Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-05-08-2019-05-09  2019-05-07-2019-05-09  2019-04-23-2019-04-24
During  2 days  3 days 2 days 
Like  12  709  118
Share  4  24  14
Comment  0  28  1

Advertising effectiveness is a direct manifestation of advertising. CODELCO CHILE ‘s Top 1 ad received 12 likes, 4 shares, 0 comments in just 2 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for CODELCO CHILE, helping CODELCO CHILE to grasp the ad data more clearly.