Top Ads on COCA Restaurant

COCA Restaurant Background Introduction:

Our story Coca is a restaurant brand with 60 years of heritage. We are known for serving quality wholesome food for over 3 generations

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

COCA Restaurant has been advertising and marketing on Facebook for many years. And COCA Restaurant has placed 4 of ads on the Facebook platform in the last month. In the past few years,COCA Restaurant has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for COCA Restaurant on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for COCA Restaurant. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from COCA Restaurant.

BigSpy

1.COCA Restaurant Top 3 Ads Basic Understanding

   top1  top2  top3
Name  COCA Restaurant  COCA Restaurant  COCA Restaurant
Page Categories  Sukiyaki Restaurant  Thai Restaurant  Thai Restaurant
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

COCA Restaurant Marketing Objectives Analysis: 

COCA Restaurant has been operating in Sukiyaki Restaurant for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. COCA Restaurant best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.COCA Restaurant Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  เตรียมพร้อมต้อนรับลูกค้าคนสำคัญทุกท่าน กลับมาใช้บริการอีกครั้ง ❤️  TOP 03 MÓN THÁI ĐẬM ĐÀ ĐƯA CƠM TẠI COCA RESTAURANT [SIÊU HOT] Mini-game ĐÓN TUỔI MỚI kiểu Thái cùng COCA  
Ad Copy Text  เพื่อความมั่นใจ และความปลอดภัย COCA Resta...  ????TOP 03 MÓN THÁI ĐẬM ĐÀ ĐƯA CƠM TẠI COCA RESTAURANT ???? ♨ Hà Nội những thờ...   [SIÊU HOT] Mini-game ĐÓN TUỔI MỚI kiểu Thái cùng COCA Tưng bừng tháng sinh nhật...
Link Description  N/A  N/A  N/A
Website Link  www.facebook.com  www.facebook.com  www.facebook.com
CTA      
Text Word Count 831  1317  1243
Like 174  98  15

COCA Restaurant Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. COCA Restaurant Top 1 ads got 174 likes. COCA Restaurant uses a sentence with the finishing touch title: “เตรียมพร้อมต้อนรับลูกค้าคนสำคัญทุกท่าน กลับมาใช้บริการอีกครั้ง ❤️”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. COCA Restaurant shared 831 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. COCA Restaurant should continue to optimize the ad content.

3.COCA Restaurant Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-04-26-2020-05-20  2019-03-29-2019-04-23  2019-04-11-2019-04-18
Landing Page Link  https://www.facebook.com/355330754499657/posts/3176687395697298/  https://www.facebook.com/cocahanoi/videos/361263264474671/   https://www.facebook.com/cocahanoi/videos/492756937926113/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by COCA Restaurant are successful.

COCA Restaurant Creative Analysis: 

COCA Restaurant placed a Video ad in 2020-04-26-2020-05-20, and got 174 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.COCA Restaurant Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Thailand  Vietnam  Vietnam
Language  Thai  Vietnamese  Vietnamese

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

COCA Restaurant has the best conversion in Thailand, and can advertise more in Thailand in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.COCA Restaurant Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-26-2020-05-20  2019-03-29-2019-04-23  2019-04-11-2019-04-18
During  25 days  26 days 8 days 
Like  174  98  15
Share  32  5  0
Comment  3  5  8

Advertising effectiveness is a direct manifestation of advertising. COCA Restaurant ‘s Top 1 ad received 174 likes, 32 shares, 3 comments in just 25 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for COCA Restaurant, helping COCA Restaurant to grasp the ad data more clearly.