Top Ads on COCÔ Bakery

COCÔ Bakery Background Introduction:

Encuentra nuestra tiendita en el Nuevo Hall del Jockey Plaza de lun a dom (11am - 10 pm). Somos una Pasteleria Americana con corazón e insumos Peruanos.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

COCÔ Bakery has been advertising and marketing on Facebook for many years. And COCÔ Bakery has placed 13 of ads on the Facebook platform in the last month. In the past few years,COCÔ Bakery has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for COCÔ Bakery on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for COCÔ Bakery. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from COCÔ Bakery.

BigSpy

1.COCÔ Bakery Top 3 Ads Basic Understanding

   top1  top2  top3
Name  COCÔ Bakery  COCÔ Bakery  COCÔ Bakery
Page Categories  Cupcake Shop  Cupcake Shop  Cupcake Shop
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

COCÔ Bakery Marketing Objectives Analysis: 

COCÔ Bakery has been operating in Cupcake Shop for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. COCÔ Bakery best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.COCÔ Bakery Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Timeline Photos  Timeline Photos Timeline Photos 
Ad Copy Text  no setting  Me encantan estas tortitas ‍❤️  no setting
Link Description  Tres versiones de Red Velvet!!❤️ Clásica, Berries y Flores/Macarrón Perfectas para Mamá!!  Me encantan estas tortitas ‍❤️  Tortita Helado de Circo para el Primer añito!!
Website Link  www.facebook.com  instagram.com  www.facebook.com
CTA    LEARN_MORE  
Text Word Count 0  36  0
Like 0  728  0

COCÔ Bakery Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. COCÔ Bakery Top 1 ads got 0 likes. COCÔ Bakery uses a sentence with the finishing touch title: “Timeline Photos”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. COCÔ Bakery shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. COCÔ Bakery should continue to optimize the ad content.

3.COCÔ Bakery Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2019-05-06-2019-05-06  2019-05-03-2019-05-06  2019-04-26-2019-04-26
Landing Page Link  https://www.facebook.com/219793251378867/posts/2461654447192725/  https://www.instagram.com/cocobakeryperu/?utm_source=ig_profile_share&igshid=1a0a3r06mkn1   https://www.facebook.com/219793251378867/posts/2446735708684599/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by COCÔ Bakery are successful.

COCÔ Bakery Creative Analysis: 

COCÔ Bakery placed a Image ad in 2019-05-06-2019-05-06, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.COCÔ Bakery Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Peru  United States,Argentina,Peru...  Colombia,Argentina,Chile...
Language  Spanish  Spanish  Spanish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

COCÔ Bakery has the best conversion in Peru, and can advertise more in Peru in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.COCÔ Bakery Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-05-06-2019-05-06  2019-05-03-2019-05-06  2019-04-26-2019-04-26
During  1 days  4 days 1 days 
Like  0  728  0
Share  0  9  0
Comment  0  4  0

Advertising effectiveness is a direct manifestation of advertising. COCÔ Bakery ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 1 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for COCÔ Bakery, helping COCÔ Bakery to grasp the ad data more clearly.