Top Ads on CNN Philippines

CNN Philippines Background Introduction:

We tell the story of the Filipino.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

CNN Philippines has been advertising and marketing on Facebook for many years. And CNN Philippines has placed 54 of ads on the Facebook platform in the last month. In the past few years,CNN Philippines has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for CNN Philippines on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for CNN Philippines. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from CNN Philippines.

BigSpy

1.CNN Philippines Top 3 Ads Basic Understanding

   top1  top2  top3
Name  CNN Philippines  CNN Philippines  CNN Philippines
Page Categories  Media/News Company  Media/News Company  Media/News Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

CNN Philippines Marketing Objectives Analysis: 

CNN Philippines has been operating in Media/News Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. CNN Philippines best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.CNN Philippines Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  COVID-19 testing report: June 8, 2020  The national task force on COVID-19 is looking to relax strict quarantine ‪rules in Metro Manila starting on June 1. One proposal is to identify lockdown zones based on the number of cases. Are you in favor of this and why? #CNNPHAsks Nanotechnology company provides disinfection for gadgets, other surfaces 
Ad Copy Text  Here's an update on the COVID-19 testing in the country as of Monday, June 8, 2020. Follow our live...  The national task force on COVID-19 is looking to relax strict quarantine ‪rules in Metro Manila s...  Our gadgets are potential health hazards, reminds a nanotechnology company providing surface protect...
Link Description  N/A  N/A  Our gadgets are potential health hazards, too, reminds a nanotechnology company providing surface protection from viral diseases such as COVID-19.
Website Link  www.cnnphilippines.com  www.cnnphilippines.com  bit.ly
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 138  238  141
Like 261  881  397

CNN Philippines Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. CNN Philippines Top 1 ads got 261 likes. CNN Philippines uses a sentence with the finishing touch title: “COVID-19 testing report: June 8, 2020”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. CNN Philippines shared 138 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. CNN Philippines should continue to optimize the ad content.

3.CNN Philippines Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Image
Ad Time   2020-06-07-2020-06-08  2020-05-24-2020-05-28  2020-04-21-2020-04-28
Landing Page Link  https://www.cnnphilippines.com:443/?fbclid=IwAR2vG32zQe_uVLNP1Pv1oQWCVLuFxmyEomuzamdZ1Em7ngle1uWtdWh3z4g  https://www.cnnphilippines.com:443/   https://cnnphilippines.com:443/lifestyle/2020/4/22/nanotechnology-company-provides-disinfection-for-gadgets-other-surfaces.html?fbclid

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by CNN Philippines are successful.

CNN Philippines Creative Analysis: 

CNN Philippines placed a Video ad in 2020-06-07-2020-06-08, and got 261 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.CNN Philippines Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Philippines  Philippines
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

CNN Philippines has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.CNN Philippines Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-07-2020-06-08  2020-05-24-2020-05-28  2020-04-21-2020-04-28
During  2 days  5 days 8 days 
Like  261  881  397
Share  31  426  104
Comment  19  130  8

Advertising effectiveness is a direct manifestation of advertising. CNN Philippines ‘s Top 1 ad received 261 likes, 31 shares, 19 comments in just 2 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for CNN Philippines, helping CNN Philippines to grasp the ad data more clearly.