Top Ads on CNET

CNET Background Introduction:

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Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

CNET has been advertising and marketing on Facebook for many years. And CNET has placed 479 of ads on the Facebook platform in the last month. In the past few years,CNET has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for CNET on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for CNET. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from CNET.

BigSpy

1.CNET Top 3 Ads Basic Understanding

   top1  top2  top3
Name  CNET  CNET  CNET
Page Categories  Publisher  Software Company  Publisher
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

CNET Marketing Objectives Analysis: 

CNET has been operating in Publisher for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. CNET best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.CNET Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Dads on the front lines  Microsoft reemplaza periodistas con robots: reporte Dads on the front lines 
Ad Copy Text  It’s not easy, growing up with a father who may be called away at any moment. #AD  Microsoft está apostando por la inteligencia artificial para curar el contenido en sus sitios de no...  It’s not easy, growing up with a father who may be called away at any moment. #AD
Link Description  Children of first responders and healthcare workers pay tribute to their dads, sharing what they’ve learned about service, dedication, and fairness.  La empresa está sustituyendo a periodistas de sus Webs de noticias por robots basados en la IA, según Business Insider.  Children of first responders and healthcare workers pay tribute to their dads, sharing what they’ve learned about service, dedication, and fairness.
Website Link  www.cnet.com  ava.st  www.cnet.com
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 83  411  83
Like 8  6866  0

CNET Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. CNET Top 1 ads got 8 likes. CNET uses a sentence with the finishing touch title: “Dads on the front lines”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. CNET shared 83 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. CNET should continue to optimize the ad content.

3.CNET Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Video
Ad Time   2020-06-15-2020-06-17  2020-06-01-2020-06-17  2020-06-16-2020-06-16
Landing Page Link  https://www.cnet.com/paid-content/news/fathers-on-the-front-lines/  https://www.cnet.com/es/noticias/microsoft-reemplaza-periodistas-con-robots-reporte/   https://www.cnet.com/paid-content/news/fathers-on-the-front-lines/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by CNET are successful.

CNET Creative Analysis: 

CNET placed a Video ad in 2020-06-15-2020-06-17, and got 8 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.CNET Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Bangladesh  Colombia  Bolivia
Language  English  Spanish  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

CNET has the best conversion in Bangladesh, and can advertise more in Bangladesh in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.CNET Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-15-2020-06-17  2020-06-01-2020-06-17  2020-06-16-2020-06-16
During  3 days  17 days 1 days 
Like  8  6866  0
Share  4  2747  0
Comment  0  921  0

Advertising effectiveness is a direct manifestation of advertising. CNET ‘s Top 1 ad received 8 likes, 4 shares, 0 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for CNET, helping CNET to grasp the ad data more clearly.