Top Ads on CMME

CMME Background Introduction:

A specialist mortgage brokerage offering expert advice and bespoke mortgages for independent professionals.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

CMME has been advertising and marketing on Facebook for many years. And CMME has placed 13 of ads on the Facebook platform in the last month. In the past few years,CMME has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for CMME on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for CMME. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from CMME.

BigSpy

1.CMME Top 3 Ads Basic Understanding

   top1  top2  top3
Name  CMME  CMME  CMME
Page Categories  Mortgage Brokers  Mortgage Brokers  Mortgage Brokers
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  N/A  N/A

CMME Marketing Objectives Analysis: 

CMME has been operating in Mortgage Brokers for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. CMME best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.CMME Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  N/A  93% Client Success Rate Get advice on securing a mortgage 
Ad Copy Text  no setting  CMME Contractor Mortgage Specialists  • Access to some of the most competitive rates in the market • Deals designed exclusively for c...
Link Description  N/A  Unlock Your Full Borrowing Potential.  Get the mortgage you deserve without the hassle you may have experienced if you have approached a traditional lender
Website Link  www.cmmemortgages.com  fb.me  www.facebook.com
CTA  GET_QUOTE  APPLY_NOW  LEARN_MORE
Text Word Count 0  36  293
Like 0  12  0

CMME Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. CMME Top 1 ads got 0 likes. CMME uses a sentence with the finishing touch title: “N/A”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. CMME shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is GET_QUOTE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. CMME should continue to optimize the ad content.

3.CMME Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Image  Video
Ad Time   2020-03-03-2020-05-23  2019-11-17-2019-12-09  2019-04-08-2019-05-08
Landing Page Link  https://www.cmmemortgages.com/contractor-mortgages/?pk=2093  https://fb.me/   https://www.facebook.com/CMMEmortgages/videos/10156500125109585/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by CMME are successful.

CMME Creative Analysis: 

CMME placed a Carousel ad in 2020-03-03-2020-05-23, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.CMME Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United Kingdom  N/A  United Kingdom
Language  French  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

CMME has the best conversion in United Kingdom, and can advertise more in United Kingdom in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.CMME Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-03-03-2020-05-23  2019-11-17-2019-12-09  2019-04-08-2019-05-08
During  82 days  23 days 31 days 
Like  0  12  0
Share  0  7  0
Comment  0  3  0

Advertising effectiveness is a direct manifestation of advertising. CMME ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 82 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for CMME, helping CMME to grasp the ad data more clearly.