Top Ads on CLUSE

CLUSE Background Introduction:

CLUSE watches feature simplicity and elegance. Our commitment goes beyond trends and fashion, our goal is to create authentic timepieces.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

CLUSE has been advertising and marketing on Facebook for many years. And CLUSE has placed 404 of ads on the Facebook platform in the last month. In the past few years,CLUSE has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for CLUSE on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for CLUSE. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from CLUSE.

BigSpy

1.CLUSE Top 3 Ads Basic Understanding

   top1  top2  top3
Name  CLUSE  CLUSE  CLUSE
Page Categories  Jewelry/Watches  Jewelry/Watches  Jewelry/Watches
Marketing Objectives Other  Other  Other
ECommerce Softwares  shopify  shopify  shopify

CLUSE Marketing Objectives Analysis: 

CLUSE has been operating in Jewelry/Watches for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. CLUSE best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.CLUSE Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Das ist Ihre Chance..  Now’s your chance. À présent jusqu'à -50 % 
Ad Copy Text  Ontvang 30% korting op al onze cadeausets!  Get 30% off on all gift boxes!  Das perfekte Geschenk.
Link Description  Finden Sie Ihre Geschenkideen hier. Wählen Sie Ihr Lieblings und profitieren Sie von kostenlosem Versand weltweit.  Looking for a perfect gift for him or her? Discover our CLUSE gift boxes and watch boxes. Choose your favourite and enjoy free worldwide shipping.  Jusqu’à 50 % de réduction ! Livraison gratuite dans le monde entier. Des prix réduits sur vos montres, bracelets et bijoux préférés.
Website Link  nl.cluse.com  cluse.com  de.cluse.com
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 42  30  22
Like 14  12  314

CLUSE Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. CLUSE Top 1 ads got 14 likes. CLUSE uses a sentence with the finishing touch title: “Das ist Ihre Chance..”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. CLUSE shared 42 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. CLUSE should continue to optimize the ad content.

3.CLUSE Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-01-2020-06-18  2020-05-28-2020-06-11  2020-04-23-2020-05-31
Landing Page Link  https://nl.cluse.com/collections/giftboxes  https://cluse.com/collections/giftboxes?utm_source=facebook&utm_medium=social&utm_campaign=springsale_2020_touch_tier3_conversions_perf_broad_feed-stortier3s_women-men+-+Copy&utm_content=springsale_touch_tier3_lg_fem-mle_13-44_broad_fb-ig_feed_atc_pp_img-27-springsale   https://de.cluse.com/collections/sale

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by CLUSE are successful.

CLUSE Creative Analysis: 

CLUSE placed a Image ad in 2020-06-01-2020-06-18, and got 14 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.CLUSE Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Belgium,Germany  Croatia  Germany,United Kingdom,Austria...
Language  German  English  French

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

CLUSE has the best conversion in Belgium,Germany, and can advertise more in Belgium,Germany in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.CLUSE Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-01-2020-06-18  2020-05-28-2020-06-11  2020-04-23-2020-05-31
During  18 days  15 days 39 days 
Like  14  12  314
Share  3  1  5
Comment  2  1  15

Advertising effectiveness is a direct manifestation of advertising. CLUSE ‘s Top 1 ad received 14 likes, 3 shares, 2 comments in just 18 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for CLUSE, helping CLUSE to grasp the ad data more clearly.