Top Ads on CITIGYM

CITIGYM Background Introduction:

CITIGYM - Hệ thống phòng tập đẳng cấp nhất Việt Nam, với trang thiết bị của Technogym, Life Fitness, LesMills

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

CITIGYM has been advertising and marketing on Facebook for many years. And CITIGYM has placed 204 of ads on the Facebook platform in the last month. In the past few years,CITIGYM has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for CITIGYM on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for CITIGYM. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from CITIGYM.


1.CITIGYM Top 3 Ads Basic Understanding

   top1  top2  top3
Page Categories  Gym/Physical Fitness Center  Gym/Physical Fitness Center  Gym/Physical Fitness Center
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

CITIGYM Marketing Objectives Analysis: 

CITIGYM has been operating in Gym/Physical Fitness Center for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. CITIGYM best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.CITIGYM Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Ưu đãi 299k/tháng tập  [Ưu đãi 299k/tháng] Mừng sinh nhật CITIGYM Ưu đãi 299k/tháng tập 
Ad Copy Text  HOT DEAL, ƯU ĐÃI CHƯA TỪNG CÓ TẠI CITIGYM Tập luyện không giới hạn thời gian, h...  HOT DEAL, ƯU ĐÃI CHƯA TỪNG CÓ TẠI CITIGYM Tập luyện không giới hạn thời gian, h...   MỪNG SINH NHẬT, NHẬN ƯU ĐÃI SỐC Tập luyện không giới hạn thời gian, hơn 10+...
Link Description  Chỉ áp dụng trong hôm nay  Đăng ký ngay hôm nay!  Chỉ áp dụng trong hôm nay
Website Link
Text Word Count 695  684  661
Like 164  11  42

CITIGYM Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. CITIGYM Top 1 ads got 164 likes. CITIGYM uses a sentence with the finishing touch title: “Ưu đãi 299k/tháng tập”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. CITIGYM shared 695 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is GET_OFFER.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. CITIGYM should continue to optimize the ad content.

3.CITIGYM Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Video
Ad Time   2020-06-11-2020-06-18  2020-06-15-2020-06-18  2020-06-11-2020-06-18
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by CITIGYM are successful.

CITIGYM Creative Analysis: 

CITIGYM placed a Image ad in 2020-06-11-2020-06-18, and got 164 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.CITIGYM Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Vietnam  Vietnam  Vietnam
Language  Vietnamese  Vietnamese  Vietnamese

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

CITIGYM has the best conversion in Vietnam, and can advertise more in Vietnam in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.CITIGYM Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-11-2020-06-18  2020-06-15-2020-06-18  2020-06-11-2020-06-18
During  8 days  4 days 8 days 
Like  164  11  42
Share  3  3  1
Comment  12  1  3

Advertising effectiveness is a direct manifestation of advertising. CITIGYM ‘s Top 1 ad received 164 likes, 3 shares, 12 comments in just 8 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for CITIGYM, helping CITIGYM to grasp the ad data more clearly.