Top Ads on CIMB Malaysia

CIMB Malaysia Background Introduction:

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Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

CIMB Malaysia has been advertising and marketing on Facebook for many years. And CIMB Malaysia has placed 120 of ads on the Facebook platform in the last month. In the past few years,CIMB Malaysia has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for CIMB Malaysia on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for CIMB Malaysia. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from CIMB Malaysia.


1.CIMB Malaysia Top 3 Ads Basic Understanding

   top1  top2  top3
Name  CIMB Malaysia  CIMB Malaysia  CIMB Malaysia
Page Categories  Bank  Bank  Bank
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

CIMB Malaysia Marketing Objectives Analysis: 

CIMB Malaysia has been operating in Bank for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. CIMB Malaysia best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.CIMB Malaysia Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Campaign Period: 20 Jan – 30 June 2020  Promotion valid from 5 May until 31 October 2020. CIMB Malaysia 
Ad Copy Text  Get Guaranteed Best* FX Rates when you make outward Telegraphic Transfers (TT) at any CIMB branch to...  On the lookout for something worth your while? We have just the thing for you! Be sure to take advan...  This festive season ✨, we're back with more cash back! Shop for all your Raya needs with your CIMB...
Link Description  *Terms and Conditions apply.  Terms and Conditions apply.  N/A
Website Link
Text Word Count 189  175  457
Like 129  112  88

CIMB Malaysia Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. CIMB Malaysia Top 1 ads got 129 likes. CIMB Malaysia uses a sentence with the finishing touch title: “Campaign Period: 20 Jan – 30 June 2020”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. CIMB Malaysia shared 189 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. CIMB Malaysia should continue to optimize the ad content.

3.CIMB Malaysia Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Carousel
Ad Time   2020-06-03-2020-06-18  2020-05-12-2020-06-17  2020-05-21-2020-06-16
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by CIMB Malaysia are successful.

CIMB Malaysia Creative Analysis: 

CIMB Malaysia placed a Video ad in 2020-06-03-2020-06-18, and got 129 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.CIMB Malaysia Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Malaysia,Singapore  Malaysia
Language  English  English  Filipino

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

CIMB Malaysia has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.CIMB Malaysia Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-03-2020-06-18  2020-05-12-2020-06-17  2020-05-21-2020-06-16
During  16 days  36 days 27 days 
Like  129  112  88
Share  3  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. CIMB Malaysia ‘s Top 1 ad received 129 likes, 3 shares, 0 comments in just 16 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for CIMB Malaysia, helping CIMB Malaysia to grasp the ad data more clearly.