Top Ads on CIMB Bank Philippines

CIMB Bank Philippines Background Introduction:

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Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

CIMB Bank Philippines has been advertising and marketing on Facebook for many years. And CIMB Bank Philippines has placed 63 of ads on the Facebook platform in the last month. In the past few years,CIMB Bank Philippines has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for CIMB Bank Philippines on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for CIMB Bank Philippines. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from CIMB Bank Philippines.

BigSpy

1.CIMB Bank Philippines Top 3 Ads Basic Understanding

   top1  top2  top3
Name  CIMB Bank Philippines  CIMB Bank Philippines  CIMB Bank Philippines
Page Categories  Bank  Bank  Bank
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

CIMB Bank Philippines Marketing Objectives Analysis: 

CIMB Bank Philippines has been operating in Bank for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. CIMB Bank Philippines best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.CIMB Bank Philippines Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  CIMB Bank PH  CIMB Bank PH CIMB Bank PH 
Ad Copy Text  Be the first to know the best promos and updates from the Most Awarded Digital Bank in the country!  We are humbled and grateful for the 12 awards that you helped us achieve in the 18 months that we've...  Only the best for you! Enjoy our 4% p.a. base interest rate with no time limit! Plus, get FREE Life ...
Link Description  Experience 24/7 safe & secure all-digital banking with the CIMB Bank PH App http://bit.ly/CIMBBankPHApp  We are humbled and grateful for the 12 awards that you helped us achieve in the 18 months that we've been here in the Philippines. These awards wouldn't be possible without the support of our growing 2.3 million customers. We will work even harder in making our products and services better and more convenient for you. You inspire us to strive for excellence as we work on changing the Philippine Banking Landscape. Maraming salamat po, from CIMB Bank!  Only the best for you! Enjoy our 4% p.a. base interest rate with no time limit! Plus, get FREE Life Insurance coverage that's double your average daily balance up to P2 Million. Just maintain an average daily balance of P100,000 and you're covered. Visit our page to find out more: bit.ly/CIMBUpSaveAccount Deposits are insured by PDIC up to P500,000 per depositor. CIMB Bank Philippines Inc. is regulated by the Bangko Sentral ng Pilipinas
Website Link  www.facebook.com  www.cimbbank.com.ph  bit.ly
CTA  LIKE_PAGE  LEARN_MORE  
Text Word Count 99  454  442
Like 2217  3870  1491

CIMB Bank Philippines Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. CIMB Bank Philippines Top 1 ads got 2217 likes. CIMB Bank Philippines uses a sentence with the finishing touch title: “CIMB Bank PH”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. CIMB Bank Philippines shared 99 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LIKE_PAGE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. CIMB Bank Philippines should continue to optimize the ad content.

3.CIMB Bank Philippines Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-15-2020-06-18  2020-06-08-2020-06-13  2020-03-09-2020-03-11
Landing Page Link  https://www.facebook.com/740206986317633  https://www.cimbbank.com.ph/en/our-dna/about-us.html?cid=a1:madb_a2:120620_a3:gen_a4:pa_a5:spa_a6:fba_a7:si_   https://www.cimbbank.com.ph/amp/en/our-products/upsave-savings-account.html

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by CIMB Bank Philippines are successful.

CIMB Bank Philippines Creative Analysis: 

CIMB Bank Philippines placed a Image ad in 2020-06-15-2020-06-18, and got 2217 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.CIMB Bank Philippines Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

CIMB Bank Philippines has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.CIMB Bank Philippines Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-15-2020-06-18  2020-06-08-2020-06-13  2020-03-09-2020-03-11
During  4 days  6 days 3 days 
Like  2217  3870  1491
Share  15  119  31
Comment  12  183  106

Advertising effectiveness is a direct manifestation of advertising. CIMB Bank Philippines ‘s Top 1 ad received 2217 likes, 15 shares, 12 comments in just 4 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for CIMB Bank Philippines, helping CIMB Bank Philippines to grasp the ad data more clearly.