Top Ads on CHOOOSE

CHOOOSE Background Introduction:

The easiest action anyone can do to remove their carbon footprint and fight climate change. Go #climatepositive today �

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

CHOOOSE has been advertising and marketing on Facebook for many years. And CHOOOSE has placed 14 of ads on the Facebook platform in the last month. In the past few years,CHOOOSE has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for CHOOOSE on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for CHOOOSE. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from CHOOOSE.

BigSpy

1.CHOOOSE Top 3 Ads Basic Understanding

   top1  top2  top3
Name  CHOOOSE  CHOOOSE  CHOOOSE
Page Categories  Environmental Service  Environmental Service  Environmental Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

CHOOOSE Marketing Objectives Analysis: 

CHOOOSE has been operating in Environmental Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. CHOOOSE best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.CHOOOSE Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  A Climate-saving Christmas  N/A Subscribe to carbon drawdown 
Ad Copy Text  no setting  no setting  no setting
Link Description  Gift some coal--and offset 2.86 tons of CO2 at the same time.  N/A  CHOOOSE is a climate action streaming service. Fight climate change by subscribing to the best solutions available to reduce your environmental footprint.
Website Link  chooose.today  chooose.today  chooose.today
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 0  0  0
Like 0  0  0

CHOOOSE Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. CHOOOSE Top 1 ads got 0 likes. CHOOOSE uses a sentence with the finishing touch title: “A Climate-saving Christmas”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. CHOOOSE shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. CHOOOSE should continue to optimize the ad content.

3.CHOOOSE Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2018-12-16-2020-05-12  2019-09-16-2020-05-12  2019-09-03-2020-05-12
Landing Page Link  https://chooose.today/coalforchristmas/  https://chooose.today/?utm_source=instagram&utm_medium=paid-social&utm_term=25-44-people-interested-in-climate&utm_content=insta-stories-gb&utm_campaign=carbon-removal-launch   https://chooose.today/?utm_source=facebook&utm_medium=paid+social&utm_campaign=carbon+removal+launch+-+ca&utm_content=fb+news+feed+-+carbon+removal+launch

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by CHOOOSE are successful.

CHOOOSE Creative Analysis: 

CHOOOSE placed a Image ad in 2018-12-16-2020-05-12, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.CHOOOSE Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United Kingdom  United Kingdom  United Kingdom
Language  English  N/A  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

CHOOOSE has the best conversion in United Kingdom, and can advertise more in United Kingdom in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.CHOOOSE Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2018-12-16-2020-05-12  2019-09-16-2020-05-12  2019-09-03-2020-05-12
During  514 days  240 days 253 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. CHOOOSE ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 514 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for CHOOOSE, helping CHOOOSE to grasp the ad data more clearly.