Top Ads on CGV
CGV Background Introduction:
영화 그 이상의 감동 CGV
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
CGV has been advertising and marketing on Facebook for many years. And CGV has placed 285 of ads on the Facebook platform in the last month. In the past few years,CGV has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for CGV on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for CGV. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from CGV.
1.CGV Top 3 Ads Basic Understanding
|Page Categories||Movie Theater||Movie Theater||Movie Theater|
CGV Marketing Objectives Analysis:
CGV has been operating in Movie Theater for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. CGV best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.CGV Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||만나고 싶은 사람이 있다! <너와 파도를 탈 수 있다면> 30초 예고편 최초 공개!||"넌 세상을 지켜, 난 너를 지킬게" <소년시절의 너> 메인 예고편 최초 공개!||우리는 극한의 정상에 왔다! <에베레스트> 티저 예고편 최초 공개!|
|Ad Copy Text||설정 미쳤다ㅠㅠ 물속에 다시 나타난 연인이라니 #너와파도를탈수있다면 2...||-||보기만 해도 아찔한 극한의 에베레스트 정상 ㄷㄷ #에베레스트 2020년 7월 CG...|
|Text Word Count||125||107||111|
CGV Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. CGV Top 1 ads got 15308 likes. CGV uses a sentence with the finishing touch title: “만나고 싶은 사람이 있다! <너와 파도를 탈 수 있다면> 30초 예고편 최초 공개!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. CGV shared 125 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. CGV should continue to optimize the ad content.
3.CGV Top 3 Ads Creative Selection
|Landing Page Link||https://www.facebook.com/119682344771692/posts/4197963453610207/||https://www.facebook.com/CJCGV/videos/548284509186389/||https://www.facebook.com/CJCGV/videos/728524951243496/|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by CGV are successful.
CGV Creative Analysis:
CGV placed a Video ad in 2020-06-16-2020-06-18, and got 15308 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.CGV Top 3 Ads Audience Analysis:
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
CGV has the best conversion in N/A, and can advertise more in N/A in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.CGV Top 3 Ads Performance Display
|During||3 days||4 days||3 days|
Advertising effectiveness is a direct manifestation of advertising. CGV ‘s Top 1 ad received 15308 likes, 2783 shares, 5396 comments in just 3 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for CGV, helping CGV to grasp the ad data more clearly.