Top Ads on CGTN

CGTN Background Introduction:

China Global Television Network, or CGTN, is a multi-language, multi-platform media grouping. Our brand new official website is

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

CGTN has been advertising and marketing on Facebook for many years. And CGTN has placed 1709 of ads on the Facebook platform in the last month. In the past few years,CGTN has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for CGTN on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for CGTN. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from CGTN.


1.CGTN Top 3 Ads Basic Understanding

   top1  top2  top3
Page Categories  Media/News Company  Media/News Company  Media/News Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

CGTN Marketing Objectives Analysis: 

CGTN has been operating in Media/News Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. CGTN best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.CGTN Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Install CGTN to read the latest news  Install CGTN to read the latest news Install CGTN to read the latest news  
Ad Copy Text  Dear iPhone users, if you want to keep yourself updated with the latest happenings from all over the...  Dear iPhone users, if you want to keep yourself updated with the latest happenings from all over the...  Dear iPhone users, if you want to keep yourself updated with the latest happenings from all over the...
Link Description  N/A  N/A  N/A
Website Link
Text Word Count 211  211  212
Like 1558  7333  12674

CGTN Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. CGTN Top 1 ads got 1558 likes. CGTN uses a sentence with the finishing touch title: “Install CGTN to read the latest news ”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. CGTN shared 211 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is INSTALL_MOBILE_APP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. CGTN should continue to optimize the ad content.

3.CGTN Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2019-10-20-2020-06-19  2019-10-20-2020-06-19  2019-10-20-2020-06-19
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by CGTN are successful.

CGTN Creative Analysis: 

CGTN placed a Video ad in 2019-10-20-2020-06-19, and got 1558 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.CGTN Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Nepal,Pakistan  Philippines,Pakistan,Turkey...  Costa Rica,Colombia,Mexico...
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

CGTN has the best conversion in Nepal,Pakistan, and can advertise more in Nepal,Pakistan in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.CGTN Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-10-20-2020-06-19  2019-10-20-2020-06-19  2019-10-20-2020-06-19
During  244 days  244 days 244 days 
Like  1558  7333  12674
Share  44  198  425
Comment  44  198  417

Advertising effectiveness is a direct manifestation of advertising. CGTN ‘s Top 1 ad received 1558 likes, 44 shares, 44 comments in just 244 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for CGTN, helping CGTN to grasp the ad data more clearly.