Top Ads on CEZ Romania

CEZ Romania Background Introduction:

Grupul CEZ este prezent pe piaţa românească din anul 2005 și asigură alimentarea cu energie electrică a şapte județe din sudul țării.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

CEZ Romania has been advertising and marketing on Facebook for many years. And CEZ Romania has placed 51 of ads on the Facebook platform in the last month. In the past few years,CEZ Romania has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for CEZ Romania on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for CEZ Romania. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from CEZ Romania.


1.CEZ Romania Top 3 Ads Basic Understanding

   top1  top2  top3
Name  CEZ Romania  CEZ Romania  CEZ Romania
Page Categories  Energy Company  Energy Company  Energy Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

CEZ Romania Marketing Objectives Analysis: 

CEZ Romania has been operating in Energy Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. CEZ Romania best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.CEZ Romania Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Preț mai mic pentru confort  Preț mai mic pentru confort Preț mai mic pentru confort. 
Ad Copy Text  no setting  no setting  no setting
Link Description  Alege abonamentul de energie electrica cu servicii de asistenta de urgenta incluse, pentru casa! LACATUS/TAMPLAR Pentru situatii precum pierderea/furtul cheilor, blocarea incuietorilor, avarii ale tamplariei  INSTALATOR Pentru avarii la instalatia sanitara de apa curenta (chiuveta, sisteme de scurg...  N/A  N/A
Website Link
Text Word Count 0  0  0
Like 0  0  0

CEZ Romania Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. CEZ Romania Top 1 ads got 0 likes. CEZ Romania uses a sentence with the finishing touch title: “Preț mai mic pentru confort”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. CEZ Romania shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. CEZ Romania should continue to optimize the ad content.

3.CEZ Romania Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-22-2020-06-20  2020-05-22-2020-06-20  2020-05-22-2020-06-20
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by CEZ Romania are successful.

CEZ Romania Creative Analysis: 

CEZ Romania placed a Image ad in 2020-05-22-2020-06-20, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.CEZ Romania Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Romania  Romania  Romania
Language  Romanian  Romanian  Romanian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

CEZ Romania has the best conversion in Romania, and can advertise more in Romania in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.CEZ Romania Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-22-2020-06-20  2020-05-22-2020-06-20  2020-05-22-2020-06-20
During  30 days  30 days 30 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. CEZ Romania ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 30 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for CEZ Romania, helping CEZ Romania to grasp the ad data more clearly.