Top Ads on CEAR
CEAR Background Introduction:
CEAR - Comisión Española de Ayuda al Refugiado
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
CEAR has been advertising and marketing on Facebook for many years. And CEAR has placed 119 of ads on the Facebook platform in the last month. In the past few years,CEAR has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for CEAR on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for CEAR. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from CEAR.
1.CEAR Top 3 Ads Basic Understanding
|Page Categories||Nonprofit Organization||Nonprofit Organization||Nonprofit Organization|
CEAR Marketing Objectives Analysis:
CEAR has been operating in Nonprofit Organization for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. CEAR best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.CEAR Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||Transforma la sociedad e inspira el cambio ¡Dar mi apoyo!||Para que todas las personas puedan amar libremente ¡Únete!||Unidos las fronteras desaparecen|
|Ad Copy Text||En 11 países pertenecer al colectivo LGTBIQ+ es castigado hasta con la pena de muerte. ¡Inspira el...||En 11 países pertenecer al colectivo LGTBIQ+ es castigado hasta con la pena de muerte. ¡Inspira el...||no setting|
|Link Description||En muchos lugares del mundo, lesbianas, gays, bisexuales y transexuales padecen situaciones de riesgo y persecución. En muchos casos, se ven obligados a huir ante el miedo a ser detenidos, torturados, maltratados o inclusos asesinados por el mero hecho de SER, SENTIR O AMAR. ¡Firma ahora!||En muchos lugares del mundo, lesbianas, gays, bisexuales y transexuales padecen situaciones de riesgo y persecución. En muchos casos, se ven obligados a huir ante el miedo a ser detenidos, torturados, maltratados o inclusos asesinados por el mero hecho de SER, SENTIR O AMAR. ¡Firma ahora!||Hacerme socio|
|Text Word Count||159||159||0|
CEAR Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. CEAR Top 1 ads got 10 likes. CEAR uses a sentence with the finishing touch title: “Transforma la sociedad e inspira el cambio ¡Dar mi apoyo!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. CEAR shared 159 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. CEAR should continue to optimize the ad content.
3.CEAR Top 3 Ads Creative Selection
|Landing Page Link||http://firmas.cear.es/lgtbi||http://firmas.cear.es/lgtbi||https://www.cear.es/colabora-con-cear/hazte-socio/?utm_source=facebook.com&utm_medium=social_ads&utm_campaign=socio_2020&utm_term=&utm_content=retargeting_conversion|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by CEAR are successful.
CEAR Creative Analysis:
CEAR placed a Image ad in 2020-06-14-2020-06-19, and got 10 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.CEAR Top 3 Ads Audience Analysis:
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
CEAR has the best conversion in Spain, and can advertise more in Spain in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.CEAR Top 3 Ads Performance Display
|During||6 days||4 days||31 days|
Advertising effectiveness is a direct manifestation of advertising. CEAR ‘s Top 1 ad received 10 likes, 1 shares, 0 comments in just 6 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for CEAR, helping CEAR to grasp the ad data more clearly.