Top Ads on CDC

CDC Background Introduction:

CDC is dedicated to protecting health & promoting quality of life through prevention and control of disease, injury, and disability. For official CDC info go to www.cdc.gov. Disclaimer: Posted comments do not necessarily represent the views of CDC.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

CDC has been advertising and marketing on Facebook for many years. And CDC has placed 278 of ads on the Facebook platform in the last month. In the past few years,CDC has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for CDC on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for CDC. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from CDC.

BigSpy

1.CDC Top 3 Ads Basic Understanding

   top1  top2  top3
Name  CDC  CDC  CDC
Page Categories  Government Organization  General Dentist  Organization
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  wordpress  wordpress

CDC Marketing Objectives Analysis: 

CDC has been operating in Government Organization for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. CDC best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.CDC Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Prepare for hurricane season  Plan uw adviesgesprek in COVID-19 Resources - Africa CDC 
Ad Copy Text  Learn how to plan for hurricane season this year during the #COVID19 pandemic  Al twintig jaar vervullen wij gebitswensen van mensen. Dagelijks geven wij met plezier ieder individ...  دعونا جميعا نتصدى لـ #كوفيد-١٩من خلال تطبيق ممارسات الن...
Link Description  Prepare for Hurricanes & COVID-19  CDC heeft als enige tandkliniek in Nederland een eigen narcosecentrum met maximaal comfort.  N/A
Website Link  www.cdc.gov  www.cdctandzorg.nl  africacdc.org
CTA  LEARN_MORE  APPLY_NOW  LEARN_MORE
Text Word Count 77  203  173
Like 309  155  10566

CDC Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. CDC Top 1 ads got 309 likes. CDC uses a sentence with the finishing touch title: “Prepare for hurricane season”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. CDC shared 77 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. CDC should continue to optimize the ad content.

3.CDC Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Video
Ad Time   2020-06-10-2020-06-20  2020-05-28-2020-06-20  2020-05-27-2020-06-20
Landing Page Link  https://www.cdc.gov/disasters/hurricanes/covid-19/prepare-for-hurricane.html  https://www.cdctandzorg.nl/narcose-tandarts/angsttandarts/?utm_source=Zuiver_Media&utm_medium=Facebook&utm_campaign=Jaarcampagne&utm_content=Video1   https://africacdc.org/covid-19-multimedia/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by CDC are successful.

CDC Creative Analysis: 

CDC placed a Image ad in 2020-06-10-2020-06-20, and got 309 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.CDC Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Mexico,Tunisia  Greece,Netherlands  Algeria,Tunisia,Morocco...
Language  English  Dutch  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

CDC has the best conversion in Mexico,Tunisia, and can advertise more in Mexico,Tunisia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.CDC Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-10-2020-06-20  2020-05-28-2020-06-20  2020-05-27-2020-06-20
During  11 days  24 days 25 days 
Like  309  155  10566
Share  67  39  1186
Comment  78  51  493

Advertising effectiveness is a direct manifestation of advertising. CDC ‘s Top 1 ad received 309 likes, 67 shares, 78 comments in just 11 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for CDC, helping CDC to grasp the ad data more clearly.