Top Ads on CCTV

CCTV Background Introduction:

CCTV Arabic https://www.youtube.com/user/cntvarabic https://twitter.com/cctvarabic http://arabic.cctv.com/

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

CCTV has been advertising and marketing on Facebook for many years. And CCTV has placed 946 of ads on the Facebook platform in the last month. In the past few years,CCTV has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for CCTV on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for CCTV. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from CCTV.

BigSpy

1.CCTV Top 3 Ads Basic Understanding

   top1  top2  top3
Name  CCTV  CCTV  CCTV
Page Categories  Home Security Company  Broadcasting & Media Production Company  Home Security Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  N/A  woocommerce

CCTV Marketing Objectives Analysis: 

CCTV has been operating in Home Security Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. CCTV best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.CCTV Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Homesecurity1st  Fotos de la publicación de CCTV 中文 N/A 
Ad Copy Text  no setting  #大美中國 “白玉仙手”托起彩虹橋 巧妙造型吸引衆多遊客打卡 彩虹仙手橋...  no setting
Link Description  Retail and installation of top home security Alarm and CCTV systems and such as Paradox, IDS, DSC, Hikvision, Dahua and so much more...  N/A  N/A
Website Link  homesecurity1st.co.za  www.facebook.com  www.eaglesecuritysolutions.co.uk
CTA  SHOP_NOW    LEARN_MORE
Text Word Count 0  432  0
Like 0  4639  0

CCTV Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. CCTV Top 1 ads got 0 likes. CCTV uses a sentence with the finishing touch title: “Homesecurity1st”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. CCTV shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. CCTV should continue to optimize the ad content.

3.CCTV Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Image  Image
Ad Time   2018-02-24-2020-06-20  2020-06-16-2020-06-20  2020-06-14-2020-06-20
Landing Page Link  https://homesecurity1st.co.za/  https://www.facebook.com/761870613900500/posts/3643503605737172/   https://www.eaglesecuritysolutions.co.uk/p/door-entry-systems/wireless-intercoms/ring-video-doorbell-3/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by CCTV are successful.

CCTV Creative Analysis: 

CCTV placed a Carousel ad in 2018-02-24-2020-06-20, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.CCTV Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  South Africa  Bangladesh  United Kingdom
Language  English  Spanish  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

CCTV has the best conversion in South Africa, and can advertise more in South Africa in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.CCTV Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2018-02-24-2020-06-20  2020-06-16-2020-06-20  2020-06-14-2020-06-20
During  848 days  5 days 7 days 
Like  0  4639  0
Share  0  382  0
Comment  0  104  0

Advertising effectiveness is a direct manifestation of advertising. CCTV ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 848 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for CCTV, helping CCTV to grasp the ad data more clearly.