Top Ads on CCTV 中文

CCTV 中文 Background Introduction:

中国中央电视台(英文China Central Television,简称CCTV)是中华人民共和国的官方电视媒体之一,是中华人民共和国国家电视台。

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

CCTV 中文 has been advertising and marketing on Facebook for many years. And CCTV 中文 has placed 174 of ads on the Facebook platform in the last month. In the past few years,CCTV 中文 has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for CCTV 中文 on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for CCTV 中文. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from CCTV 中文.

BigSpy

1.CCTV 中文 Top 3 Ads Basic Understanding

   top1  top2  top3
Name  CCTV 中文  CCTV 中文  CCTV 中文
Page Categories  Broadcasting & Media Production Company  Broadcasting & Media Production Company  Broadcasting & Media Production Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

CCTV 中文 Marketing Objectives Analysis: 

CCTV 中文 has been operating in Broadcasting & Media Production Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. CCTV 中文 best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.CCTV 中文 Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Photos de la publication de CCTV 中文  #尋古拾珍 英年早逝、破格下葬、墓內驚現兩具骸骨 揭秘明朝蜀僖王的三大謎團 小家與大家!扶貧路上的“全家總動員” 
Ad Copy Text  #大美中國 “白玉仙手”托起彩虹橋 巧妙造型吸引衆多遊客打卡 彩虹仙手橋...  -  小家與大家!扶貧路上的“全家總動員” 決戰決勝脫貧攻堅到了最較勁的時...
Link Description  N/A  N/A  N/A
Website Link  www.facebook.com  www.facebook.com  www.facebook.com
CTA      
Text Word Count 432  609  457
Like 2996  1091  1395

CCTV 中文 Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. CCTV 中文 Top 1 ads got 2996 likes. CCTV 中文 uses a sentence with the finishing touch title: “Photos de la publication de CCTV 中文”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. CCTV 中文 shared 432 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. CCTV 中文 should continue to optimize the ad content.

3.CCTV 中文 Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Video
Ad Time   2020-06-16-2020-06-19  2020-06-14-2020-06-18  2020-06-14-2020-06-18
Landing Page Link  https://www.facebook.com/761870613900500/posts/3643503605737172/  https://www.facebook.com/761870613900500/posts/3628579293896270/   https://www.facebook.com/CCTV.CH/videos/3132424946873956/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by CCTV 中文 are successful.

CCTV 中文 Creative Analysis: 

CCTV 中文 placed a Image ad in 2020-06-16-2020-06-19, and got 2996 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.CCTV 中文 Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Bangladesh  Tunisia,Brazil  Morocco
Language  Spanish  Chinese (Traditional)  Chinese (Traditional)

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

CCTV 中文 has the best conversion in Bangladesh, and can advertise more in Bangladesh in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.CCTV 中文 Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-16-2020-06-19  2020-06-14-2020-06-18  2020-06-14-2020-06-18
During  4 days  5 days 5 days 
Like  2996  1091  1395
Share  269  242  90
Comment  73  15  20

Advertising effectiveness is a direct manifestation of advertising. CCTV 中文 ‘s Top 1 ad received 2996 likes, 269 shares, 73 comments in just 4 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for CCTV 中文, helping CCTV 中文 to grasp the ad data more clearly.