Top Ads on CBS News

CBS News Background Introduction:

Original reporting and trusted news with content and perspective found nowhere else: www.CBSNews.com

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

CBS News has been advertising and marketing on Facebook for many years. And CBS News has placed 347 of ads on the Facebook platform in the last month. In the past few years,CBS News has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for CBS News on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for CBS News. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from CBS News.

BigSpy

1.CBS News Top 3 Ads Basic Understanding

   top1  top2  top3
Name  CBS News  CBS News  CBS News
Page Categories  Nonprofit Organization  Information Technology Company  Labor Union
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

CBS News Marketing Objectives Analysis: 

CBS News has been operating in Nonprofit Organization for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. CBS News best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.CBS News Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Anonymous donors paid off $8 million in student loans for first-generation grads. These are the alums benefiting.  How GPS watches can put kids in harm's way Some grocery workers "scared to death" to return to work 
Ad Copy Text  Learn more about the anonymous $8M donation impacting 400 Bay Area students.  We agree. Products that claim to keep kids safe but are easily hackable are worthless and dangerous....  How would it affect you and your family if you get sick from COVID-19 in your grocery store? Is your...
Link Description  The money will pay off college loans of up to 400 students who overcame personal hardship – from homelessness and extreme poverty – to become first-generation college students.  A consumer group's testing finds some devices are easily hackable and allow strangers to track kids  The new normal for some supermarket employees? Irate customers who refuse to follow social-distancing guidelines.
Website Link  www.cbsnews.com  www.cbsnews.com  www.cbsnews.com
CTA  LEARN_MORE    LEARN_MORE
Text Word Count 76  316  231
Like 2039  744  904

CBS News Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. CBS News Top 1 ads got 2039 likes. CBS News uses a sentence with the finishing touch title: “Anonymous donors paid off $8 million in student loans for first-generation grads. These are the alums benefiting.”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. CBS News shared 76 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. CBS News should continue to optimize the ad content.

3.CBS News Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-20-2020-06-17  2018-11-29-2020-06-02  2020-05-20-2020-06-01
Landing Page Link  https://www.cbsnews.com/news/anonymous-donors-college-debt-8-million/  https://www.cbsnews.com/news/gps-watches-for-kids-are-easily-hacked/   https://www.cbsnews.com/news/kroger-workers-scared-work-customers-face-masks/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by CBS News are successful.

CBS News Creative Analysis: 

CBS News placed a Image ad in 2020-05-20-2020-06-17, and got 2039 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.CBS News Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  United States  United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

CBS News has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.CBS News Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-20-2020-06-17  2018-11-29-2020-06-02  2020-05-20-2020-06-01
During  29 days  552 days 13 days 
Like  2039  744  904
Share  439  498  164
Comment  138  202  109

Advertising effectiveness is a direct manifestation of advertising. CBS News ‘s Top 1 ad received 2039 likes, 439 shares, 138 comments in just 29 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for CBS News, helping CBS News to grasp the ad data more clearly.