Top Ads on CBS All Access

CBS All Access Background Introduction:

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Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

CBS All Access has been advertising and marketing on Facebook for many years. And CBS All Access has placed 351 of ads on the Facebook platform in the last month. In the past few years,CBS All Access has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for CBS All Access on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for CBS All Access. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from CBS All Access.

BigSpy

1.CBS All Access Top 3 Ads Basic Understanding

   top1  top2  top3
Name  CBS All Access  CBS All Access  CBS All Access
Page Categories  TV Network  TV Network  TV Network
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

CBS All Access Marketing Objectives Analysis: 

CBS All Access has been operating in TV Network for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. CBS All Access best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.CBS All Access Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Try 1 Week Free  Try 1 Week FREE Now Streaming 
Ad Copy Text  Looking for your next binge? All episodes of The Good Wife are streaming on CBS All Access.  Entertainment Weekly calls The Good Fight “...gripping." Every episode is now streaming only on CB...  Watch critically acclaimed originals, The Good Fight, Star Trek: Picard & Interrogation, only on CBS...
Link Description  What Will You Stream Next?  Binge All Seasons  Try 1 Week FREE
Website Link  www.cbs.com  www.cbs.com  www.cbs.com
CTA  SIGN_UP  SIGN_UP  SIGN_UP
Text Word Count 91  113  112
Like 134  14  1468

CBS All Access Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. CBS All Access Top 1 ads got 134 likes. CBS All Access uses a sentence with the finishing touch title: “Try 1 Week Free”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. CBS All Access shared 91 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. CBS All Access should continue to optimize the ad content.

3.CBS All Access Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Image
Ad Time   2020-05-20-2020-05-31  2020-05-28-2020-05-31  2020-04-09-2020-05-31
Landing Page Link  http://www.cbs.com/all-access/?ftag=AAM-07-10aha7f&fbclid=IwAR01FZ11egkTmgDeCUEe0j-6xPV1P-koi_lNOuc2u_ZcpJzFXAwafyvAQ4o  https://www.cbs.com/all-access/?cbscidmt=goodfight&ftag=AAM-00-10aib8i&fbclid=IwAR2axvPsMOL_hdYi1WACoBP0aTY0fzf9q0OC6YovTmFIEt-ZWlHcC7KUGkk   https://www.cbs.com/all-access/?cbscidmt=originals&ftag=AAM-00-10afi1a&fbclid=IwAR1ZpsFZzk6xhRUfAqQA1SZQzDppIzyiMU9iWLjqevCJU1UfwNbLdIt1OdA

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by CBS All Access are successful.

CBS All Access Creative Analysis: 

CBS All Access placed a Image ad in 2020-05-20-2020-05-31, and got 134 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.CBS All Access Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  United States
Language  English  English  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

CBS All Access has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.CBS All Access Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-20-2020-05-31  2020-05-28-2020-05-31  2020-04-09-2020-05-31
During  12 days  4 days 53 days 
Like  134  14  1468
Share  1  1  42
Comment  30  0  353

Advertising effectiveness is a direct manifestation of advertising. CBS All Access ‘s Top 1 ad received 134 likes, 1 shares, 30 comments in just 12 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for CBS All Access, helping CBS All Access to grasp the ad data more clearly.