Top Ads on CARS24

CARS24 Background Introduction:

CARS24 is a tech enabled used cars disruptor. We have created an efficient and reliable way for car owners to sell their cars in India.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

CARS24 has been advertising and marketing on Facebook for many years. And CARS24 has placed 694 of ads on the Facebook platform in the last month. In the past few years,CARS24 has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for CARS24 on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for CARS24. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from CARS24.

BigSpy

1.CARS24 Top 3 Ads Basic Understanding

   top1  top2  top3
Name  CARS24  CARS24  CARS24
Page Categories  Automation Service  Automation Service  Cars
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  N/A

CARS24 Marketing Objectives Analysis: 

CARS24 has been operating in Automation Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. CARS24 best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.CARS24 Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  N/A  N/A 2013 Mercedes-Benz C-Class $10,998 
Ad Copy Text  no setting  no setting  Need it delivered? Find vehicles from dealers that deliver in your area!
Link Description  N/A  N/A  N/A
Website Link  www.sydneycash4cars.com.au  www.sydneycash4cars.com.au  www.cars.com
CTA  BOOK_TRAVEL  BOOK_TRAVEL  SHOP_NOW
Text Word Count 0  0  72
Like 0  0  0

CARS24 Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. CARS24 Top 1 ads got 0 likes. CARS24 uses a sentence with the finishing touch title: “N/A”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. CARS24 shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is BOOK_TRAVEL.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. CARS24 should continue to optimize the ad content.

3.CARS24 Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Carousel
Ad Time   2019-12-01-2020-06-20  2020-01-27-2020-06-20  2020-05-07-2020-06-19
Landing Page Link  https://www.sydneycash4cars.com.au/  https://www.sydneycash4cars.com.au/   https://www.cars.com/?aff=omdmard&bac=omdmard

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by CARS24 are successful.

CARS24 Creative Analysis: 

CARS24 placed a Carousel ad in 2019-12-01-2020-06-20, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.CARS24 Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Australia  Australia  United States,Morocco,Saudi Arabia...
Language  French  French  German

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

CARS24 has the best conversion in Australia, and can advertise more in Australia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.CARS24 Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-12-01-2020-06-20  2020-01-27-2020-06-20  2020-05-07-2020-06-19
During  203 days  146 days 44 days 
Like  0  0  0
Share  0  0  795
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. CARS24 ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 203 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for CARS24, helping CARS24 to grasp the ad data more clearly.