CAFE TERRA Background Introduction:

Espacio para el alma, el estómago y el corazón. 17 años todos los días abierto todos los días en vivo.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

CAFE TERRA has been advertising and marketing on Facebook for many years. And CAFE TERRA has placed 24 of ads on the Facebook platform in the last month. In the past few years,CAFE TERRA has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for CAFE TERRA on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for CAFE TERRA. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from CAFE TERRA.


1.CAFE TERRA Top 3 Ads Basic Understanding

   top1  top2  top3
Page Categories  Tapas Bar & Restaurant  Tapas Bar & Restaurant  Tapas Bar & Restaurant
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

CAFE TERRA Marketing Objectives Analysis: 

CAFE TERRA has been operating in Tapas Bar & Restaurant for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. CAFE TERRA best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.CAFE TERRA Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  CAFE TERRA  Photos from CAFE TERRA's post Photos from CAFE TERRA's post 
Ad Copy Text  Menú recomendado para sábado 18  MENU MAYO 12 DIA DE LA MADRE $ $ adulto ...  Spa + Cena romántica El mejor plan para disfrutar en pareja, con familia o amigos Reservaciones...
Link Description  Menú recomendado para sábado 18  N/A  N/A
Website Link
Text Word Count 33  1314  135
Like 78  134  765

CAFE TERRA Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. CAFE TERRA Top 1 ads got 78 likes. CAFE TERRA uses a sentence with the finishing touch title: “CAFE TERRA”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. CAFE TERRA shared 33 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. CAFE TERRA should continue to optimize the ad content.

3.CAFE TERRA Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Carousel  Carousel
Ad Time   2020-04-17-2020-04-26  2019-04-25-2019-05-08  2019-04-11-2019-05-08
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by CAFE TERRA are successful.

CAFE TERRA Creative Analysis: 

CAFE TERRA placed a Image ad in 2020-04-17-2020-04-26, and got 78 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.CAFE TERRA Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Colombia  Colombia  Colombia
Language  Portuguese  Portuguese  Portuguese

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

CAFE TERRA has the best conversion in Colombia, and can advertise more in Colombia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.CAFE TERRA Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-17-2020-04-26  2019-04-25-2019-05-08  2019-04-11-2019-05-08
During  10 days  14 days 28 days 
Like  78  134  765
Share  16  35  211
Comment  3  3  37

Advertising effectiveness is a direct manifestation of advertising. CAFE TERRA ‘s Top 1 ad received 78 likes, 16 shares, 3 comments in just 10 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for CAFE TERRA, helping CAFE TERRA to grasp the ad data more clearly.