Top Ads on Byron Shire Council

Byron Shire Council Background Introduction:

Byron Shire is located at Australia's eastern-most point with a population of about 32,000

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Byron Shire Council has been advertising and marketing on Facebook for many years. And Byron Shire Council has placed 11 of ads on the Facebook platform in the last month. In the past few years,Byron Shire Council has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Byron Shire Council on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Byron Shire Council. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Byron Shire Council.

BigSpy

1.Byron Shire Council Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Byron Shire Council  Byron Shire Council  Byron Shire Council
Page Categories  Locality  Locality  Locality
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Byron Shire Council Marketing Objectives Analysis: 

Byron Shire Council has been operating in Locality for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Byron Shire Council best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Byron Shire Council Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Byron Shire Council  Our housing challenge: local communities: local solutions Shaping our neighbourhoods 
Ad Copy Text  GRAND COMPOST SALE! For National Compost Week - 5-11 May - we will be selling trailer loads of Myoc...  Join us, and explore new urban housing models with our expert panel.  Join the 'Shaping our Neighbourhoods' discussion - come along to one of our interactive drop in sess...
Link Description  GRAND COMPOST SALE! For National Compost Week - 5-11 May - we will be selling trailer loads of Myocum Compost at bulk rate farm prices - $15 per cubic metre. FREE COMPOST FACILITY TOUR We will also be running a free tour of our compost facility at Myocum When - Friday 10 May Where: Byron Resource Recovery Centre, 115 The Manse Road Myocum Bookings essential Contact: Kane Goldsworthy on 1300 652 625 Find out more about our compost at www.byron.nsw.gov.au/Services/Waste-recycling/Byron-Resource-Recovery-Centre/Our-new-compost-facility  18 people interested  N/A
Website Link  www.facebook.com  www.facebook.com  www.facebook.com
CTA    EVENT_RSVP  LEARN_MORE
Text Word Count 543  68  635
Like 9  3  2

Byron Shire Council Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Byron Shire Council Top 1 ads got 9 likes. Byron Shire Council uses a sentence with the finishing touch title: “Byron Shire Council”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Byron Shire Council shared 543 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Byron Shire Council should continue to optimize the ad content.

3.Byron Shire Council Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Video
Ad Time   2019-05-02-2019-05-05  2019-05-01-2019-05-05  2019-04-30-2019-05-05
Landing Page Link  https://www.facebook.com/byronshire.council/photos/a.437901433006243/2087559768040393/?type=3  https://www.facebook.com/events/630066050795947/   https://www.facebook.com/byronshire.council/videos/178384023057130/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Byron Shire Council are successful.

Byron Shire Council Creative Analysis: 

Byron Shire Council placed a Image ad in 2019-05-02-2019-05-05, and got 9 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Byron Shire Council Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Australia  Australia  Australia
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Byron Shire Council has the best conversion in Australia, and can advertise more in Australia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Byron Shire Council Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-05-02-2019-05-05  2019-05-01-2019-05-05  2019-04-30-2019-05-05
During  4 days  5 days 6 days 
Like  9  3  2
Share  2  0  3
Comment  1  0  3

Advertising effectiveness is a direct manifestation of advertising. Byron Shire Council ‘s Top 1 ad received 9 likes, 2 shares, 1 comments in just 4 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Byron Shire Council, helping Byron Shire Council to grasp the ad data more clearly.