Top Ads on BuzzFeed

BuzzFeed Background Introduction:

Worth sharing.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

BuzzFeed has been advertising and marketing on Facebook for many years. And BuzzFeed has placed 1077 of ads on the Facebook platform in the last month. In the past few years,BuzzFeed has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for BuzzFeed on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for BuzzFeed. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from BuzzFeed.

BigSpy

1.BuzzFeed Top 3 Ads Basic Understanding

   top1  top2  top3
Name  BuzzFeed  BuzzFeed  BuzzFeed
Page Categories  Media/News Company  Media/News Company  Media/News Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

BuzzFeed Marketing Objectives Analysis: 

BuzzFeed has been operating in Media/News Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. BuzzFeed best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.BuzzFeed Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  14 Products For Those Who Need A Quiet Space In Their Noisy House  17 Things From Etsy With Enormous Summer Vibes You Can Get Cute New Face Masks At Masks Made Here For 20% Off 
Ad Copy Text  no setting  no setting  no setting
Link Description  We all love the people we live with, but not as much as we love peace and quiet.  Tie dye socks, sun catchers, and everything else you need to exude the true spirit of the season.  Get 20% off with our ~exclusive~ promo code.
Website Link  www.buzzfeed.com  www.buzzfeed.com  www.buzzfeed.com
CTA      
Text Word Count 0  0  0
Like 415  92  1014

BuzzFeed Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. BuzzFeed Top 1 ads got 415 likes. BuzzFeed uses a sentence with the finishing touch title: “14 Products For Those Who Need A Quiet Space In Their Noisy House”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. BuzzFeed shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. BuzzFeed should continue to optimize the ad content.

3.BuzzFeed Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-15-2020-06-21  2020-06-18-2020-06-21  2020-06-15-2020-06-21
Landing Page Link  https://www.buzzfeed.com/sahilrizwan/products-for-those-who-need-a-quiet-space  https://www.buzzfeed.com/colingorenstein/things-from-etsy-summer-vibes?origin=arbfb1   https://www.buzzfeed.com/emmamcanaw/masks-made-here-20-off-sale

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by BuzzFeed are successful.

BuzzFeed Creative Analysis: 

BuzzFeed placed a Image ad in 2020-06-15-2020-06-21, and got 415 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.BuzzFeed Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  India  N/A  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

BuzzFeed has the best conversion in India, and can advertise more in India in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.BuzzFeed Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-15-2020-06-21  2020-06-18-2020-06-21  2020-06-15-2020-06-21
During  7 days  4 days 7 days 
Like  415  92  1014
Share  31  15  128
Comment  5  3  123

Advertising effectiveness is a direct manifestation of advertising. BuzzFeed ‘s Top 1 ad received 415 likes, 31 shares, 5 comments in just 7 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for BuzzFeed, helping BuzzFeed to grasp the ad data more clearly.