Top Ads on BuzzFeed Video

BuzzFeed Video Background Introduction:

BuzzFeed FYI: http://bit.ly/2HiFgCC BuzzFeed Unsolved: http://bit.ly/2HiyigU Just Satisfying Things: http://bit.ly/2Hjmqvb Sign up: https://bzfd.it/2C7UHrx

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

BuzzFeed Video has been advertising and marketing on Facebook for many years. And BuzzFeed Video has placed 43 of ads on the Facebook platform in the last month. In the past few years,BuzzFeed Video has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for BuzzFeed Video on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for BuzzFeed Video. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from BuzzFeed Video.

BigSpy

1.BuzzFeed Video Top 3 Ads Basic Understanding

   top1  top2  top3
Name  BuzzFeed Video  BuzzFeed Video  BuzzFeed Video
Page Categories  Media/News Company  Media/News Company  Media/News Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

BuzzFeed Video Marketing Objectives Analysis: 

BuzzFeed Video has been operating in Media/News Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. BuzzFeed Video best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.BuzzFeed Video Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Which HBO Max Character Would Be Your BFF?  If You’re All Up To Date On Your True Crime Podcast, It Might Be Time To Watch "Nancy Drew" Why Does So Much Food Go To Waste? 
Ad Copy Text  Which HBO Max character would be *your* BFF?  no setting  We paired up with Hyundai to show you some tips to make your fridge work harder, and other ways to h...
Link Description  N/A  A ghost. A murder. An eerie small town. Nancy Drew has it all.  N/A
Website Link  ad.doubleclick.net  www.buzzfeed.com  ad.doubleclick.net
CTA  SIGN_UP    LEARN_MORE
Text Word Count 44  0  226
Like 30  45  332

BuzzFeed Video Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. BuzzFeed Video Top 1 ads got 30 likes. BuzzFeed Video uses a sentence with the finishing touch title: “Which HBO Max Character Would Be Your BFF?”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. BuzzFeed Video shared 44 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. BuzzFeed Video should continue to optimize the ad content.

3.BuzzFeed Video Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Video
Ad Time   2020-05-26-2020-05-27  2020-05-07-2020-05-10  2020-04-17-2020-04-30
Landing Page Link  https://ad.doubleclick.net/ddm/trackclk/N286407.3142152BUZZFEEDUS/B24036891.271541381;dc_trk_aid=468256925;dc_trk_cid=132703126;u=__AP1_np_ia_[InsertCachebusterHere]PA__;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=  https://www.buzzfeed.com/thecw/if-youre-all-up-to-date-on-your-true-crime-podcas-b1vlr3kf4q   https://hyundaiyoungentrepreneurs.com/?CHID=dis&CID=23975193&PID=270649918&CRID=100426774&SID=1497660&AID=465333122&dclid=CPfCnJOYkekCFYtuiwodh4cMrQ

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by BuzzFeed Video are successful.

BuzzFeed Video Creative Analysis: 

BuzzFeed Video placed a Video ad in 2020-05-26-2020-05-27, and got 30 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.BuzzFeed Video Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  Pakistan
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

BuzzFeed Video has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.BuzzFeed Video Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-26-2020-05-27  2020-05-07-2020-05-10  2020-04-17-2020-04-30
During  2 days  4 days 14 days 
Like  30  45  332
Share  2  5  107
Comment  29  10  19

Advertising effectiveness is a direct manifestation of advertising. BuzzFeed Video ‘s Top 1 ad received 30 likes, 2 shares, 29 comments in just 2 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for BuzzFeed Video, helping BuzzFeed Video to grasp the ad data more clearly.