Top Ads on BusinessTech

BusinessTech Background Introduction:

BusinessTech serves the South African business technology community with the latest business technology news and views.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

BusinessTech has been advertising and marketing on Facebook for many years. And BusinessTech has placed 45 of ads on the Facebook platform in the last month. In the past few years,BusinessTech has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for BusinessTech on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for BusinessTech. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from BusinessTech.

BigSpy

1.BusinessTech Top 3 Ads Basic Understanding

   top1  top2  top3
Name  BusinessTech  BusinessTech  BusinessTech
Page Categories  News & Media Website  News & Media Website  News & Media Website
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

BusinessTech Marketing Objectives Analysis: 

BusinessTech has been operating in News & Media Website for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. BusinessTech best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.BusinessTech Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Build a new smartphone app for your business – It is easier than you think  How to download the BusinessTech app Now is the perfect time to accelerate your digital transformation 
Ad Copy Text  Having a good online presence and a great mobile app is crucial for companies to prosper in the fast...  Download the BusinessTech app for quick and easy access to South Africa's leading business news webs...  SYSPRO has helped transform countless businesses with effective ERP solutions.
Link Description  Having a good online presence and a great mobile app is crucial for companies to prosper in the fast-changing business environment. Here is the best company to help you.  There is a quick and easy way to add South Africa’s biggest business news website to your smartphone home screen.  SYSPRO has helped transform countless businesses with effective ERP solutions.
Website Link  businesstech.co.za  businesstech.co.za  businesstech.co.za
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 169  104  78
Like 24  26  8

BusinessTech Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. BusinessTech Top 1 ads got 24 likes. BusinessTech uses a sentence with the finishing touch title: “Build a new smartphone app for your business – It is easier than you think”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. BusinessTech shared 169 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. BusinessTech should continue to optimize the ad content.

3.BusinessTech Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-12-2020-06-18  2020-06-06-2020-06-11  2020-06-08-2020-06-10
Landing Page Link  https://businesstech.co.za/news/industry-news/407263/build-a-new-smartphone-app-for-your-business-it-is-easier-than-you-think/  https://businesstech.co.za/news/industry-news/402837/how-to-get-the-businesstech-app-on-your-smartphone/?fbclid=IwAR2dGhVk_9f9iPFvWYKIkGDiY6TI2w2IanRZ6Egy17uLn5e4dgrlWgkdqaw   https://businesstech.co.za/news/industry-news/405967/now-is-the-perfect-time-to-accelerate-your-digital-transformation/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by BusinessTech are successful.

BusinessTech Creative Analysis: 

BusinessTech placed a Image ad in 2020-06-12-2020-06-18, and got 24 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.BusinessTech Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  South Africa
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

BusinessTech has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.BusinessTech Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-12-2020-06-18  2020-06-06-2020-06-11  2020-06-08-2020-06-10
During  7 days  6 days 3 days 
Like  24  26  8
Share  8  2  0
Comment  1  4  0

Advertising effectiveness is a direct manifestation of advertising. BusinessTech ‘s Top 1 ad received 24 likes, 8 shares, 1 comments in just 7 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for BusinessTech, helping BusinessTech to grasp the ad data more clearly.