Top Ads on Business Insider

Business Insider Background Introduction:

What you need to know about everything.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Business Insider has been advertising and marketing on Facebook for many years. And Business Insider has placed 1208 of ads on the Facebook platform in the last month. In the past few years,Business Insider has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Business Insider on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Business Insider. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Business Insider.


1.Business Insider Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Business Insider  Business Insider  Business Insider
Page Categories  Business & Economy Website  Business & Economy Website  Business & Economy Website
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Business Insider Marketing Objectives Analysis: 

Business Insider has been operating in Business & Economy Website for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Business Insider best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Business Insider Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  A new geothermal lagoon with ocean views, the Northern Lights, and a swim-up bar is set to open in Iceland  The global commercial payment market is worth $125 trillion and ready for a shakeup. Mastercard's new solution is setting out to modernize the industry. Master your Money Live Digital Bootcamp: Personal finance experts will share their advice for millennials looking to plan their financial future despite the uncertain times 
Ad Copy Text  Watch the sunset over the ocean from a relaxing lagoon.  Many companies still use paper checks, manage payment terms in spreadsheets, and manually reconcile ...  In an upcoming Live Digital Bootcamp, two personal finance experts will discuss how millennials can ...
Link Description  Nestled into the wild Icelandic landscape, Sky Lagoon will also feature an infinity ledge, cold pool, sauna, dining, and shopping.  Though the rest of the payments industry has embraced digital, commercial payments have lagged behind. Now a new service from Mastercard is helping.  In an upcoming Live Digital Bootcamp, as part of the Master your Money series, two personal finance experts will discuss how millennials can take control and plan their financial futures during times of uncertainty.
Website Link
Text Word Count 55  109  174
Like 411  4  6

Business Insider Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Business Insider Top 1 ads got 411 likes. Business Insider uses a sentence with the finishing touch title: “A new geothermal lagoon with ocean views, the Northern Lights, and a swim-up bar is set to open in Iceland”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Business Insider shared 55 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Business Insider should continue to optimize the ad content.

3.Business Insider Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-15-2020-06-17  2020-06-17-2020-06-17  2020-06-17-2020-06-17
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Business Insider are successful.

Business Insider Creative Analysis: 

Business Insider placed a Image ad in 2020-06-15-2020-06-17, and got 411 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Business Insider Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  India  United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Business Insider has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Business Insider Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-15-2020-06-17  2020-06-17-2020-06-17  2020-06-17-2020-06-17
During  3 days  1 days 1 days 
Like  411  4  6
Share  255  0  3
Comment  139  2  0

Advertising effectiveness is a direct manifestation of advertising. Business Insider ‘s Top 1 ad received 411 likes, 255 shares, 139 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Business Insider, helping Business Insider to grasp the ad data more clearly.