Top Ads on Business for Scotland

Business for Scotland Background Introduction:

Business for Scotland - Prosperity for Scotland

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Business for Scotland has been advertising and marketing on Facebook for many years. And Business for Scotland has placed 58 of ads on the Facebook platform in the last month. In the past few years,Business for Scotland has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Business for Scotland on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Business for Scotland. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Business for Scotland.

BigSpy

1.Business for Scotland Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Business for Scotland  Business for Scotland  Business for Scotland
Page Categories  Business & Economy Website  Business & Economy Website  Business & Economy Website
Marketing Objectives Other  Other  Other
ECommerce Softwares  woocommerce  woocommerce  woocommerce

Business for Scotland Marketing Objectives Analysis: 

Business for Scotland has been operating in Business & Economy Website for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Business for Scotland best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Business for Scotland Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Ruth Davidson to resign as leader of Ruth Davidson Party  What now that Boris has said No to a Scottish Independence Referendum? A tale of two governments: 7 key performance comparisons between the Scottish and Westminster Governments 
Ad Copy Text  no setting  no setting  no setting
Link Description    Davidson's reputation as both saviour of the Scottish Conservatives and potential saviour of the Union was of course built on shifting sands and the foundations of that reputation have disintegrated in recent months. The Scottish press put her on a pedestal and touted her as the winner of the 201...  The UK Prime Minister, Boris Johnson, has written to the Scottish First Minister, Nicola Sturgeon, to refuse her demand for Westminster to transfer the power to hold a second independence referendum to the Scottish parliament. The letter contains (attached) a clear falsehood that Nicola Sturgeon pro...  With a general election on the way, focusing on Brexit and independence, there will be a blizzard of claims about government records. Therefore, we have compared and contrasted the two governments, the UK Conservatives and SNP in Scotland, in a number of significant areas. It is hugely important to....
Website Link  www.businessforscotland.com  ow.ly  ow.ly
CTA    LEARN_MORE  LEARN_MORE
Text Word Count 0  0  0
Like 0  0  0

Business for Scotland Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Business for Scotland Top 1 ads got 0 likes. Business for Scotland uses a sentence with the finishing touch title: “Ruth Davidson to resign as leader of Ruth Davidson Party”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Business for Scotland shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Business for Scotland should continue to optimize the ad content.

3.Business for Scotland Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2019-08-29-2020-05-14  2020-01-14-2020-05-14  2019-11-07-2020-05-14
Landing Page Link  https://www.businessforscotland.com/ruth-davidson-to-resign-as-leader-of-ruth-davidson-party/?doing_wp_cron=1583536096.7543210983276367187500  https://www.businessforscotland.com/a-2020-scottish-independence-referendum-what-if-westminster-says-no/   https://www.businessforscotland.com/a-tale-of-two-governments-7-key-performance-comparisons-between-the-scottish-and-westminster-governments/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Business for Scotland are successful.

Business for Scotland Creative Analysis: 

Business for Scotland placed a Image ad in 2019-08-29-2020-05-14, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Business for Scotland Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United Kingdom  United Kingdom  United Kingdom
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Business for Scotland has the best conversion in United Kingdom, and can advertise more in United Kingdom in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Business for Scotland Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-08-29-2020-05-14  2020-01-14-2020-05-14  2019-11-07-2020-05-14
During  260 days  122 days 190 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Business for Scotland ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 260 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Business for Scotland, helping Business for Scotland to grasp the ad data more clearly.