Top Ads on Business Insider México

Business Insider México Background Introduction:

¡Bienvenidos a Business Insider México! En businessinsider.mx tendrás acceso a contenidos de negocios, tecnología, tendencias, emprendimiento, lifestyle, ciencia y más. Nuestro contenido está hecho con rigor periodístico, pensado para ti.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Business Insider México has been advertising and marketing on Facebook for many years. And Business Insider México has placed 50 of ads on the Facebook platform in the last month. In the past few years,Business Insider México has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Business Insider México on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Business Insider México. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Business Insider México.

BigSpy

1.Business Insider México Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Business Insider México  Business Insider México  Business Insider México
Page Categories  Media/News Company  Media/News Company  Media/News Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

Business Insider México Marketing Objectives Analysis: 

Business Insider México has been operating in Media/News Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Business Insider México best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Business Insider México Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  El resfriado común podría protegerte del coronavirus durante 17 años  Trump se refugió en un búnker ante protestas por muerte de George Floyd ¿Qué se sabe sobre el colectivo Anonymous y su causa? 
Ad Copy Text  ⚠️ OJO: esto no significa que debas romper la #SanaDistancia solo porque alguna vez tuviste un r...  no setting  no setting
Link Description  De acuerdo con un estudio, el resfriado común permitiría la fabricación de células T, lo que daría inmunidad a los pacientes ante el coronavirus.  Durante casi una hora el presidente de los Estados Unidos se refugió en un búnker diseñado para ataques terroristas, informó una fuente anónima.  En 2016, el colectivo Anonymous llamó fascista a Donald Trump luego de su propuesta de restricciones de viaje a musulmanes a Estados Unidos.
Website Link  businessinsider.mx  businessinsider.mx  businessinsider.mx
CTA      
Text Word Count 116  0  0
Like 673  0  0

Business Insider México Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Business Insider México Top 1 ads got 673 likes. Business Insider México uses a sentence with the finishing touch title: “El resfriado común podría protegerte del coronavirus durante 17 años”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Business Insider México shared 116 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Business Insider México should continue to optimize the ad content.

3.Business Insider México Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-14-2020-06-15  2020-06-01-2020-06-06  2020-06-02-2020-06-06
Landing Page Link  https://businessinsider.mx/resfriado-comun-podria-protegerte-del-coronavirus-17-anos/  https://businessinsider.mx/trump-se-refugio-en-un-bunker-de-la-casa-blanca-mientras-se-producian-protestas-por-muerte-de-george-floyd/   https://businessinsider.mx/que-es-anonymous-causa-quienes-son-video-ataques/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Business Insider México are successful.

Business Insider México Creative Analysis: 

Business Insider México placed a Image ad in 2020-06-14-2020-06-15, and got 673 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Business Insider México Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Mexico  Mexico  Mexico
Language  Spanish  Spanish  Spanish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Business Insider México has the best conversion in Mexico, and can advertise more in Mexico in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Business Insider México Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-14-2020-06-15  2020-06-01-2020-06-06  2020-06-02-2020-06-06
During  2 days  6 days 5 days 
Like  673  0  0
Share  151  0  0
Comment  13  0  0

Advertising effectiveness is a direct manifestation of advertising. Business Insider México ‘s Top 1 ad received 673 likes, 151 shares, 13 comments in just 2 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Business Insider México, helping Business Insider México to grasp the ad data more clearly.