Top Ads on Burger King Thailand

Burger King Thailand Background Introduction:

Be Your Way

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Burger King Thailand has been advertising and marketing on Facebook for many years. And Burger King Thailand has placed 111 of ads on the Facebook platform in the last month. In the past few years,Burger King Thailand has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Burger King Thailand on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Burger King Thailand. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Burger King Thailand.

BigSpy

1.Burger King Thailand Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Burger King Thailand  Burger King Thailand  Burger King Thailand
Page Categories  Burger Restaurant  Burger Restaurant  Burger Restaurant
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Burger King Thailand Marketing Objectives Analysis: 

Burger King Thailand has been operating in Burger Restaurant for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Burger King Thailand best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Burger King Thailand Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  ซื้อ 1 ชุด ฟรี 1 ชิ้น บาร์บีคิวเบคอนชีส  สัมผัสความอร่อยใหม่แบบจัมโบ้ สัมผัสความอร่อยใหม่แบบจัมโบ้ 
Ad Copy Text  โปรโมชั่นสุดคุ้มผ่านบริการ Delivery พร้อ...  -  -
Link Description  ฟรีค่าส่งเมื่อซื้อสินค้าครบ 250 บาทขึ้นไป  โปรโมชั่นส่งฟรีขั้นต่ำ 250 บาท  โปรโมชั่นส่งฟรีขั้นต่ำ 250 บาท
Website Link  www.burgerking.co.th  bit.ly  www.facebook.com
CTA  SHOP_NOW  SHOP_NOW  LEARN_MORE
Text Word Count 1815  1505  1505
Like 376  637  309

Burger King Thailand Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Burger King Thailand Top 1 ads got 376 likes. Burger King Thailand uses a sentence with the finishing touch title: “ซื้อ 1 ชุด ฟรี 1 ชิ้น บาร์บีคิวเบคอนชีส”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Burger King Thailand shared 1815 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Burger King Thailand should continue to optimize the ad content.

3.Burger King Thailand Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-31-2020-06-18  2020-05-31-2020-06-18  2020-06-01-2020-06-18
Landing Page Link  https://www.burgerking.co.th/menudetail/322626  https://burgerking.co.th/   https://www.facebook.com/217024638370157/posts/3803482753057643/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Burger King Thailand are successful.

Burger King Thailand Creative Analysis: 

Burger King Thailand placed a Image ad in 2020-05-31-2020-06-18, and got 376 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Burger King Thailand Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Thailand  Thailand  N/A
Language  Thai  Thai  Thai

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Burger King Thailand has the best conversion in Thailand, and can advertise more in Thailand in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Burger King Thailand Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-31-2020-06-18  2020-05-31-2020-06-18  2020-06-01-2020-06-18
During  19 days  19 days 18 days 
Like  376  637  309
Share  26  59  24
Comment  15  39  10

Advertising effectiveness is a direct manifestation of advertising. Burger King Thailand ‘s Top 1 ad received 376 likes, 26 shares, 15 comments in just 19 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Burger King Thailand, helping Burger King Thailand to grasp the ad data more clearly.