Top Ads on Burger King Deutschland

Burger King Deutschland Background Introduction:

Willkommen auf der offiziellen Fanpage von BURGER KING® Deutschland! Impressum:

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Burger King Deutschland has been advertising and marketing on Facebook for many years. And Burger King Deutschland has placed 40 of ads on the Facebook platform in the last month. In the past few years,Burger King Deutschland has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Burger King Deutschland on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Burger King Deutschland. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Burger King Deutschland.


1.Burger King Deutschland Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Burger King Deutschland  Burger King Deutschland  Burger King Deutschland
Page Categories  Food & Beverage Company  Food & Beverage Company  Food & Beverage Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Burger King Deutschland Marketing Objectives Analysis: 

Burger King Deutschland has been operating in Food & Beverage Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Burger King Deutschland best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Burger King Deutschland Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Bringt’s dir nach Hause!  Bringt’s dir nach Hause! Bringt’s dir nach Hause! 
Ad Copy Text  So einfach geht’s: online bestellen und zahlen – kostenfreie und kontaktlose Lieferung erhalten!  BK für zu Hause: online bestellen & zahlen – kostenfreie & kontaktlose Lieferung erhalten!  Hungrig zuhause? Kontaktlose und kostenfreie Lieferung beim BK Lieferservice. (Nur in teilnehmende...
Link Description  N/A  N/A  N/A
Website Link
Text Word Count 100  93  149
Like 190  57  48

Burger King Deutschland Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Burger King Deutschland Top 1 ads got 190 likes. Burger King Deutschland uses a sentence with the finishing touch title: “Bringt’s dir nach Hause!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Burger King Deutschland shared 100 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Burger King Deutschland should continue to optimize the ad content.

3.Burger King Deutschland Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Carousel
Ad Time   2020-05-17-2020-06-14  2020-04-08-2020-06-08  2020-05-17-2020-05-22
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Burger King Deutschland are successful.

Burger King Deutschland Creative Analysis: 

Burger King Deutschland placed a Video ad in 2020-05-17-2020-06-14, and got 190 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Burger King Deutschland Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Germany  Bosnia Hercegovina,Romania,Germany  Lithuania
Language  German  German  German

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Burger King Deutschland has the best conversion in Germany, and can advertise more in Germany in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Burger King Deutschland Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-17-2020-06-14  2020-04-08-2020-06-08  2020-05-17-2020-05-22
During  29 days  62 days 6 days 
Like  190  57  48
Share  17  9  5
Comment  105  49  34

Advertising effectiveness is a direct manifestation of advertising. Burger King Deutschland ‘s Top 1 ad received 190 likes, 17 shares, 105 comments in just 29 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Burger King Deutschland, helping Burger King Deutschland to grasp the ad data more clearly.