Top Ads on Burger King Brasil

Burger King Brasil Background Introduction:

Bem-vindo à fanpage do BURGER KING® Brasil!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Burger King Brasil has been advertising and marketing on Facebook for many years. And Burger King Brasil has placed 189 of ads on the Facebook platform in the last month. In the past few years,Burger King Brasil has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Burger King Brasil on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Burger King Brasil. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Burger King Brasil.

BigSpy

1.Burger King Brasil Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Burger King Brasil  Burger King Brasil  Burger King Brasil
Page Categories  Food & Beverage Company  Food & Beverage Company  Food & Beverage Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Burger King Brasil Marketing Objectives Analysis: 

Burger King Brasil has been operating in Food & Beverage Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Burger King Brasil best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Burger King Brasil Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  2 Sanduíches 19,90  2 combos Chicken Jr + 2 Cheeseburger Bacon - R$ 39,90 Combo Whopper (Pague 1, leve 2) 
Ad Copy Text  Dois sanduíches por R$19,90 é a live que sua fome precisa. #PartiuBK  Larga a louça e pede um combo pra toda família! A janta tá salva e com combo duplo: Chicken Jr e ...  A desculpa perfeita pra você devorar um Whopper: pague 1, leve 2.
Link Description  N/A  N/A  N/A
Website Link  www.ubereats.com  www.ubereats.com  ifoodbr.onelink.me
CTA  GET_OFFER  GET_OFFER  GET_OFFER
Text Word Count 70  118  66
Like 5435  4288  5784

Burger King Brasil Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Burger King Brasil Top 1 ads got 5435 likes. Burger King Brasil uses a sentence with the finishing touch title: “2 Sanduíches 19,90”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Burger King Brasil shared 70 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is GET_OFFER.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Burger King Brasil should continue to optimize the ad content.

3.Burger King Brasil Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-05-19-2020-06-18  2020-05-19-2020-06-18  2020-04-30-2020-06-18
Landing Page Link  https://www.ubereats.com/brand/burger-king?utm_source=facebook&utm_medium=conversao&utm_campaign=ginga_burger-king_facebook_delivery_conversao_dark_video_2x19-90_bk-core-delivery-ubereats-atualizada_cpc  https://www.ubereats.com/brand/burger-king?utm_source=facebook&utm_medium=conversao&utm_campaign=ginga_burger-king_facebook_delivery_conversao_dark_video_2cchickenjr-2chsburger-39-90_bk-core-delivery-ubereats-atualizada_cpc   https://www.ifood.com.br/delivery/descobrir/lista/chain:1fa9b62b-fbc6-4628-82ec-e8aafb150606?shortlink=burgerking&pid=lista_parceiro&c=burgerking&af_force_deeplink=true&af_click_lookback=7d

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Burger King Brasil are successful.

Burger King Brasil Creative Analysis: 

Burger King Brasil placed a Video ad in 2020-05-19-2020-06-18, and got 5435 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Burger King Brasil Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Brazil,Portugal  Brazil,Portugal  Brazil,Portugal
Language  German  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Burger King Brasil has the best conversion in Brazil,Portugal, and can advertise more in Brazil,Portugal in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Burger King Brasil Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-19-2020-06-18  2020-05-19-2020-06-18  2020-04-30-2020-06-18
During  31 days  31 days 50 days 
Like  5435  4288  5784
Share  211  233  245
Comment  574  399  816

Advertising effectiveness is a direct manifestation of advertising. Burger King Brasil ‘s Top 1 ad received 5435 likes, 211 shares, 574 comments in just 31 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Burger King Brasil, helping Burger King Brasil to grasp the ad data more clearly.