Top Ads on Burberry

Burberry Background Introduction:

Burberry is a 161 year-old global brand with a distinctly British attitude

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Burberry has been advertising and marketing on Facebook for many years. And Burberry has placed 88 of ads on the Facebook platform in the last month. In the past few years,Burberry has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Burberry on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Burberry. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Burberry.

BigSpy

1.Burberry Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Burberry  Burberry  Burberry
Page Categories  Clothing (Brand)  Community  Community
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Burberry Marketing Objectives Analysis: 

Burberry has been operating in Clothing (Brand) for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Burberry best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Burberry Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Burberry  Mắt kính Việt được sự tin yêu của mọi khách hàng gần xa ! Kính mát giá rẻ khan hàng mùa nắng nóng ! 
Ad Copy Text  A fresh iteration of the playful #LolaBag, detailed with our bold Horseferry print and a polished ch...  Hạnh phúc khi Mắt kính Việt rất được lòng và sự tin yêu của mọi khách hàng ...  “ Những chiếc kính mát giá rẻ đã bắt đầu khan hàng, bởi nhu cầu tìm mua tăn...
Link Description  N/A  Hạnh phúc khi Mắt kính Việt rất được lòng và sự tin yêu của mọi khách hàng gần xa, nhất là giới doanh nhân, nghệ sĩ nổi tiếng, học sinh sinh viên và đặc biệt là du khách quốc tế từ nhiều nước trên thế giới … Nên không gì ngạc nhiên, khi lúc nào Mắt kính Việt cũng luôn đông nghẹt khách mua sắm, nhất là tại Trụ sở chính 421/26 Bis Sư Vạn Hạnh, P.12, Q.10, Tp.HCM ! Mắt kính Việt là một trong rất ít cửa hàng còn hỗ trợ đầy đủ các nghiệp vụ đo mắt, cắp lắp ráp thay tròng kính … Nơi mà bất kỳ lúc nào bạn cũng dễ dàng sở hữu được những Bộ sưu tập mắt kính mới nhất Thế Giới … Đặc biệt, có giá và chế độ hậu mãi tốt nhất mà không chỗ nào có thể có được ! Mắt kính Việt, đại lý uỷ quyền chính hãng hàng đầu. Website: www.matkinhviet.com Trụ sở chính: 421/26 Bis Sư Vạn Hạnh, phường 12, Quận 10, Tp.Hồ Chí Minh. Hotline: 097.4444.997 – 093.34567.09 – 091.8888.515  “ Những chiếc kính mát giá rẻ đã bắt đầu khan hàng, bởi nhu cầu tìm mua tăng cao khi mà sắp vào đợt nắng nóng kỷ lục ” Cứ toàn những mẫu đẹp độc lạ hiếm có như thế này, thì hỏi sao hàng mới về là hết ngay … Càng lúc khách càng đông càng quá tải, Mắt kính Việt cũng không biết trữ bao nhiêu cho đủ, khi số lượng hàng mới nhập kho lúc mỗi tăng, đợt hàng sau luôn cao hơn đợt trước ! Mắt kính Việt, đại lý uỷ quyền chính hãng hàng đầu. Website: www.matkinhviet.com Trụ sở chính: 421/26 Bis Sư Vạn Hạnh, phường 12, Quận 10, Tp.Hồ Chí Minh. Hotline: 097.4444.997 – 093.34567.09 – 091.8888.515
Website Link  hk.burberry.com  www.matkinhviet.com  www.matkinhviet.com
CTA  LEARN_MORE    
Text Word Count 109  1130  761
Like 26  154  163

Burberry Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Burberry Top 1 ads got 26 likes. Burberry uses a sentence with the finishing touch title: “Burberry”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Burberry shared 109 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Burberry should continue to optimize the ad content.

3.Burberry Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Carousel  Carousel
Ad Time   2020-05-26-2020-05-31  2020-05-09-2020-05-25  2020-04-23-2020-05-02
Landing Page Link  https://hk.burberry.com/womens-bags/?utm_source=instagram&utm_medium=social&utm_campaign=SS20_IG_HK_3DSimmer_Bags_White-Lola-Bag_Paid_W42020&utm_content=paid_social  http://www.matkinhviet.com/default.aspx   http://www.matkinhviet.com/default.aspx

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Burberry are successful.

Burberry Creative Analysis: 

Burberry placed a Video ad in 2020-05-26-2020-05-31, and got 26 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Burberry Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  China  N/A  Vietnam
Language  German  Vietnamese  Vietnamese

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Burberry has the best conversion in China, and can advertise more in China in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Burberry Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-26-2020-05-31  2020-05-09-2020-05-25  2020-04-23-2020-05-02
During  6 days  17 days 10 days 
Like  26  154  163
Share  6  1  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Burberry ‘s Top 1 ad received 26 likes, 6 shares, 0 comments in just 6 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Burberry, helping Burberry to grasp the ad data more clearly.