Top Ads on Bupa Global

Bupa Global Background Introduction:

Bupa Global provides premium international health and travel insurance.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Bupa Global has been advertising and marketing on Facebook for many years. And Bupa Global has placed 83 of ads on the Facebook platform in the last month. In the past few years,Bupa Global has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Bupa Global on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Bupa Global. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Bupa Global.

BigSpy

1.Bupa Global Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Bupa Global  Bupa Global  Bupa Global
Page Categories  Medical & Health  Medical & Health  Insurance Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Bupa Global Marketing Objectives Analysis: 

Bupa Global has been operating in Medical & Health for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Bupa Global best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Bupa Global Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Ahorra 5% Online  Ahorra 5% Online Bupa Global 
Ad Copy Text  ¿Viajas pronto? Asegúrate cuando viajes al extranjero con Bupa™ Global, el seguro médico de asi...  ¿Viajas pronto? Asegúrate cuando viajes al extranjero con Bupa™ Global, el seguro médico de asi...  Ultimate Global Health Plan is designed just for you - helping to protect you with a wealth of prefe...
Link Description  Seguro de viaje Bupa™ Global  Seguro de viaje Bupa™ Global  N/A
Website Link  www.bupaglobal.com  www.bupaglobal.com  bit.ly
CTA  GET_QUOTE  LEARN_MORE  CONTACT_US
Text Word Count 196  196  134
Like 489  23  77

Bupa Global Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Bupa Global Top 1 ads got 489 likes. Bupa Global uses a sentence with the finishing touch title: “Ahorra 5% Online”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Bupa Global shared 196 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is GET_QUOTE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Bupa Global should continue to optimize the ad content.

3.Bupa Global Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Carousel
Ad Time   2020-02-23-2020-02-23  2020-02-15-2020-02-15  2020-02-10-2020-02-10
Landing Page Link  https://www.bupaglobal.com/es/travel-insurance?cmpid=soc-bgla501fbjan20esonlinetravelmixlaltravelfrequentlygenericot1landingpagedevalles00234  https://www.bupaglobal.com/es/travel-insurance?cmpid=soc-bgla501fbjan20esonlinetravelmixlaltravelfrequentlygenericot1landingpagedevalles00234   https://www.bupaglobal.com/en/for-you/better-hk?cmpid=soc-bggc501fb_carousel_hnw_dec19en00023

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Bupa Global are successful.

Bupa Global Creative Analysis: 

Bupa Global placed a Image ad in 2020-02-23-2020-02-23, and got 489 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Bupa Global Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  Slovenian  Slovenian  Croatian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Bupa Global has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Bupa Global Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-02-23-2020-02-23  2020-02-15-2020-02-15  2020-02-10-2020-02-10
During  1 days  1 days 1 days 
Like  489  23  77
Share  34  2  0
Comment  6  1  3

Advertising effectiveness is a direct manifestation of advertising. Bupa Global ‘s Top 1 ad received 489 likes, 34 shares, 6 comments in just 1 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Bupa Global, helping Bupa Global to grasp the ad data more clearly.