Top Ads on Bupa Dental Care UK

Bupa Dental Care UK Background Introduction:

Bupa Dental Care is a leading provider of dental care in the UK.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Bupa Dental Care UK has been advertising and marketing on Facebook for many years. And Bupa Dental Care UK has placed 27 of ads on the Facebook platform in the last month. In the past few years,Bupa Dental Care UK has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Bupa Dental Care UK on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Bupa Dental Care UK. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Bupa Dental Care UK.


1.Bupa Dental Care UK Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Bupa Dental Care UK  Bupa Dental Care UK  Bupa Dental Care UK
Page Categories  Dentist & Dental Office  Dentist & Dental Office  Dentist & Dental Office
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Bupa Dental Care UK Marketing Objectives Analysis: 

Bupa Dental Care UK has been operating in Dentist & Dental Office for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Bupa Dental Care UK best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Bupa Dental Care UK Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Welcoming new private patients at Bupa Dental Care in Newcastle  Fixed-Price, Affordable Dentistry. Find your nearest Bupa Dental Care practice today. 
Ad Copy Text  Orthodontics. Whitening. Bespoke treatment plans. New patients welcome at Bupa Dental Care Kelvin Lo...  Get a private dental check-up for just £33 with Bupa Dental Essentials.  Taking care of your teeth and gums is an essential part of your health and wellbeing. We're the UK's...
Link Description  Book your appointment today.  Book your check-up today.  *Source: Annual Accounts for Bupa Dental Care & MyDentist FY17, LEK Sabre Report 09/16, Mintel e-confirmation 01/19
Website Link
Text Word Count 186  72  192
Like 1  5  45

Bupa Dental Care UK Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Bupa Dental Care UK Top 1 ads got 1 likes. Bupa Dental Care UK uses a sentence with the finishing touch title: “Welcoming new private patients at Bupa Dental Care in Newcastle”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Bupa Dental Care UK shared 186 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Bupa Dental Care UK should continue to optimize the ad content.

3.Bupa Dental Care UK Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Carousel  Image
Ad Time   2019-04-02-2019-04-22  2019-02-27-2019-04-22  2019-04-09-2019-04-22
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Bupa Dental Care UK are successful.

Bupa Dental Care UK Creative Analysis: 

Bupa Dental Care UK placed a Image ad in 2019-04-02-2019-04-22, and got 1 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Bupa Dental Care UK Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United Kingdom  United Kingdom  United Kingdom
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Bupa Dental Care UK has the best conversion in United Kingdom, and can advertise more in United Kingdom in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Bupa Dental Care UK Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-04-02-2019-04-22  2019-02-27-2019-04-22  2019-04-09-2019-04-22
During  21 days  55 days 14 days 
Like  1  5  45
Share  0  1  13
Comment  0  0  10

Advertising effectiveness is a direct manifestation of advertising. Bupa Dental Care UK ‘s Top 1 ad received 1 likes, 0 shares, 0 comments in just 21 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Bupa Dental Care UK, helping Bupa Dental Care UK to grasp the ad data more clearly.