Top Ads on Bumrungrad International

Bumrungrad International Background Introduction:

We serve over a million patients annually. Over 520,000 are internationals. They include thousands of expatriates who live in Bangkok and nearby countries.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Bumrungrad International has been advertising and marketing on Facebook for many years. And Bumrungrad International has placed 57 of ads on the Facebook platform in the last month. In the past few years,Bumrungrad International has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Bumrungrad International on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Bumrungrad International. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Bumrungrad International.

BigSpy

1.Bumrungrad International Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Bumrungrad International  Bumrungrad International  Bumrungrad International
Page Categories  Hospital  Hospital  Hospital
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Bumrungrad International Marketing Objectives Analysis: 

Bumrungrad International has been operating in Hospital for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Bumrungrad International best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Bumrungrad International Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  সর্বাধুনিক ক্যান্সারের চিকিৎসা  বিভিন্ন ধরণের ক্যান্সার এর চিকিৎসক ከፍተኛ ባለሙያ የካንሰር ሐኪሞች ለሁሉም የካንሰር ሂደቶች እና ህክምናዎች 
Ad Copy Text  -  -  -
Link Description  মানসম্পন্ন ক্যান্সারের চিকিত্সার জন্য আন্তর্জাতিক পরিচিতি  বামরুনগ্রাদে ক্যানসার নামক মারাত্মক রোগের চিকিৎসায় বিশ্বমানের পেশাদারী সেবা গ্রহণ করুন  እጅግ ወቅታዊና ምርጥ የካንሰር ህክምና ዓይነቶች
Website Link  bangladesh.bumrungrad.com  bangladesh.bumrungrad.com  ethiopia.bumrungrad.com
CTA  LEARN_MORE  CONTACT_US  LEARN_MORE
Text Word Count 678  678  315
Like 137  88  42

Bumrungrad International Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Bumrungrad International Top 1 ads got 137 likes. Bumrungrad International uses a sentence with the finishing touch title: “সর্বাধুনিক ক্যান্সারের চিকিৎসা”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Bumrungrad International shared 678 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Bumrungrad International should continue to optimize the ad content.

3.Bumrungrad International Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-25-2020-06-18  2020-05-25-2020-06-17  2020-05-24-2020-06-16
Landing Page Link  https://bangladesh.bumrungrad.com/treatments-centers/integrative-cancer-clinic?utm_source=facebook-inter&utm_medium=facebook&utm_campaign=bg-bangladesh-CancerTreatments-21-5-2020  https://bangladesh.bumrungrad.com/treatments-centers/integrative-cancer-clinic?utm_source=facebook-inter&utm_medium=facebook&utm_campaign=bg-bangladesh-CancerTreatments-21-5-2020   https://ethiopia.bumrungrad.com/treatments-centers/integrative-cancer-clinic?utm_source=facebook-inter&utm_medium=facebook&utm_campaign=et-ethiopia-cancertreatment-21-5-2020&fbclid=IwAR3QAsTx7CgCnwBnCLGI7MZA4tTYEOyPXzlZephtJKwN4j4k8-dG9NnjC6o

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Bumrungrad International are successful.

Bumrungrad International Creative Analysis: 

Bumrungrad International placed a Image ad in 2020-05-25-2020-06-18, and got 137 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Bumrungrad International Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  Ethiopia
Language  Bengali  Bengali  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Bumrungrad International has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Bumrungrad International Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-25-2020-06-18  2020-05-25-2020-06-17  2020-05-24-2020-06-16
During  25 days  24 days 24 days 
Like  137  88  42
Share  20  10  1
Comment  6  7  1

Advertising effectiveness is a direct manifestation of advertising. Bumrungrad International ‘s Top 1 ad received 137 likes, 20 shares, 6 comments in just 25 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Bumrungrad International, helping Bumrungrad International to grasp the ad data more clearly.