Top Ads on Bulgari

Bulgari Background Introduction:

BVLGARI, the magnificent Italian Jeweler since 1884 http://www.bulgari.com Shop online (USA & Japan) http://www.bulgarihotels.com http://www.youtube.com/bulgari http://twitter.com/bulgari_us

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Bulgari has been advertising and marketing on Facebook for many years. And Bulgari has placed 284 of ads on the Facebook platform in the last month. In the past few years,Bulgari has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Bulgari on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Bulgari. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Bulgari.

BigSpy

1.Bulgari Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Bulgari  Bulgari  Bulgari
Page Categories  Jewelry/Watches  Jewelry/Watches  Jewelry/Watches
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Bulgari Marketing Objectives Analysis: 

Bulgari has been operating in Jewelry/Watches for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Bulgari best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Bulgari Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Bvlgari’s online boutique is now open.  Découvrez notre site e-commerce Bulgari 
Ad Copy Text  Now, you can discover and enjoy the wonderful world of Bvlgari anywhere, anytime.  -  -
Link Description  N/A  N/A  N/A
Website Link  ad.doubleclick.net  www.facebook.com  ad.doubleclick.net
CTA  SHOP_NOW  LEARN_MORE  BOOK_TRAVEL
Text Word Count 81  224  359
Like 2813  231  2583

Bulgari Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Bulgari Top 1 ads got 2813 likes. Bulgari uses a sentence with the finishing touch title: “Bvlgari’s online boutique is now open.”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Bulgari shared 81 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Bulgari should continue to optimize the ad content.

3.Bulgari Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Carousel
Ad Time   2020-05-27-2020-06-17  2020-06-11-2020-06-16  2020-06-04-2020-06-14
Landing Page Link  https://www.bulgari.com/en-ae/ramadan/?dclid=COPY9-SH4ekCFYluiwod7DwIow  https://www.facebook.com/Bulgari/videos/264405851334198/   https://ad.doubleclick.net/ddm/trackclk/N410001.158605FACEBOOK0/B24248348.274420013;dc_trk_aid=468954982;dc_trk_cid=133084067;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=?fbclid=IwAR1UCQc-R__kTNlPqRe6z4XbZk1bVLQnn_lebd4IiQmm475YSzWf21XneCg

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Bulgari are successful.

Bulgari Creative Analysis: 

Bulgari placed a Video ad in 2020-05-27-2020-06-17, and got 2813 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Bulgari Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Philippines,United Arab Emirates  N/A  Japan,Thailand
Language  English  French  Turkish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Bulgari has the best conversion in Philippines,United Arab Emirates, and can advertise more in Philippines,United Arab Emirates in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Bulgari Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-27-2020-06-17  2020-06-11-2020-06-16  2020-06-04-2020-06-14
During  22 days  6 days 11 days 
Like  2813  231  2583
Share  57  15  26
Comment  31  9  3

Advertising effectiveness is a direct manifestation of advertising. Bulgari ‘s Top 1 ad received 2813 likes, 57 shares, 31 comments in just 22 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Bulgari, helping Bulgari to grasp the ad data more clearly.