Top Ads on Bukalapak

Bukalapak Background Introduction:

Tembus Batas, Buka Kreativitas. #BukalapakUntukIndonesia

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Bukalapak has been advertising and marketing on Facebook for many years. And Bukalapak has placed 984 of ads on the Facebook platform in the last month. In the past few years,Bukalapak has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Bukalapak on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Bukalapak. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Bukalapak.


1.Bukalapak Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Bukalapak  Bukalapak  Bukalapak
Page Categories  Shopping & Retail  Shopping & Retail  Shopping & Retail
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Bukalapak Marketing Objectives Analysis: 

Bukalapak has been operating in Shopping & Retail for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Bukalapak best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Bukalapak Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Kirim Uang Makin Praktis  N/A N/A 
Ad Copy Text  Selain dekat rumah, Kirim Uang di Warung Mitra Bukalapak gak perlu antri & cepat sampai.  Bukalapak Obral Festival ngasih diskon mulai 30% + GRATIS ONGKIR. Jangan sampai kelewatan!  Bukalapak Obral Festival ngasih diskon mulai 30% + GRATIS ONGKIR. Jangan sampai kelewatan!
Link Description  N/A  N/A  N/A
Website Link
Text Word Count 88  90  90
Like 343  0  0

Bukalapak Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Bukalapak Top 1 ads got 343 likes. Bukalapak uses a sentence with the finishing touch title: “Kirim Uang Makin Praktis”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Bukalapak shared 88 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Bukalapak should continue to optimize the ad content.

3.Bukalapak Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Carousel
Ad Time   2020-06-17-2020-06-19  2020-06-01-2020-06-19  2020-06-01-2020-06-19
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Bukalapak are successful.

Bukalapak Creative Analysis: 

Bukalapak placed a Carousel ad in 2020-06-17-2020-06-19, and got 343 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Bukalapak Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Indonesia  Indonesia,Netherlands  Indonesia,Netherlands
Language  Indonesian  Romanian  Romanian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Bukalapak has the best conversion in Indonesia, and can advertise more in Indonesia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Bukalapak Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-17-2020-06-19  2020-06-01-2020-06-19  2020-06-01-2020-06-19
During  3 days  19 days 19 days 
Like  343  0  0
Share  1  0  0
Comment  8  0  0

Advertising effectiveness is a direct manifestation of advertising. Bukalapak ‘s Top 1 ad received 343 likes, 1 shares, 8 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Bukalapak, helping Bukalapak to grasp the ad data more clearly.