Top Ads on Buick

Buick Background Introduction:

Experience a different kind of luxury. Discover more at www.buick.com.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Buick has been advertising and marketing on Facebook for many years. And Buick has placed 2106 of ads on the Facebook platform in the last month. In the past few years,Buick has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Buick on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Buick. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Buick.

BigSpy

1.Buick Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Buick  Buick  Buick
Page Categories  Cars  Car Dealership  Car Dealership
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  wordpress  wordpress

Buick Marketing Objectives Analysis: 

Buick has been operating in Cars for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Buick best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Buick Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Get to know Buick Envision  N/A N/A 
Ad Copy Text  Strut into summer with 0% APR for 72 months for well qualified buyers on most 2020 Envision models.  no setting  no setting
Link Description  View offer details  N/A  N/A
Website Link  ad.doubleclick.net  www.murraygmpenticton.ca  www.murraygmpenticton.ca
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 99  0  0
Like 226  0  0

Buick Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Buick Top 1 ads got 226 likes. Buick uses a sentence with the finishing touch title: “Get to know Buick Envision”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Buick shared 99 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Buick should continue to optimize the ad content.

3.Buick Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-03-2020-06-20  2020-06-08-2020-06-20  2020-06-04-2020-06-20
Landing Page Link  https://www.buick.com/specials-and-offers?socid%3Dfbcp_23844828359510344_23844828359370344&gclid=CNah3LLp8OkCFaQifgodGPkHuw&gclsrc=ds  https://www.murraygmpenticton.ca/   https://www.murraygmpenticton.ca/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Buick are successful.

Buick Creative Analysis: 

Buick placed a Image ad in 2020-06-03-2020-06-20, and got 226 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Buick Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  Canada  Canada
Language  English  N/A  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Buick has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Buick Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-03-2020-06-20  2020-06-08-2020-06-20  2020-06-04-2020-06-20
During  18 days  13 days 17 days 
Like  226  0  0
Share  18  0  0
Comment  13  0  0

Advertising effectiveness is a direct manifestation of advertising. Buick ‘s Top 1 ad received 226 likes, 18 shares, 13 comments in just 18 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Buick, helping Buick to grasp the ad data more clearly.