Top Ads on Buffy

Buffy Background Introduction:

Nature’s fluffy comforter, made to restore us ?

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Buffy has been advertising and marketing on Facebook for many years. And Buffy has placed 227 of ads on the Facebook platform in the last month. In the past few years,Buffy has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Buffy on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Buffy. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Buffy.

BigSpy

1.Buffy Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Buffy  Buffy  Buffy
Page Categories  Product/Service  Product/Service  Product/Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  shopify  shopify  shopify

Buffy Marketing Objectives Analysis: 

Buffy has been operating in Product/Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Buffy best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Buffy Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Try the most comfortable comforter ever, on us  Buffy Try the most breathable comforter ever, on us 
Ad Copy Text  Hate waking up sweaty? Try the most comfortable comforter ever for free! Breathable eucalyptus relea...  Ready To Quit Cotton Comforters? ☁️Made Of Softer-Than-Cotton Eucalyptus Cozy But Breathable No...  Introducing our new Breeze comforter designed for hot sleepers: Ultra breathable to release extra b...
Link Description  N/A  N/A  N/A
Website Link  meet.buffy.co  meet.buffy.co  buffy.co
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 242  197  275
Like 405  36  2543

Buffy Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Buffy Top 1 ads got 405 likes. Buffy uses a sentence with the finishing touch title: “Try the most comfortable comforter ever, on us”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Buffy shared 242 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Buffy should continue to optimize the ad content.

3.Buffy Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Image
Ad Time   2020-02-10-2020-06-16  2020-03-16-2020-06-15  2020-05-01-2020-06-15
Landing Page Link  https://meet.buffy.co/home?utm_source=facebook&utm_medium=cpc&utm_campaign=Remarketing&utm_content=Carousel+-+Narrative+2+-+Breeze+Focused+-+Copy&fbclid=IwAR2Ybb0R3ATQADJZNMLOz6spAjAJXPYNgqcA-0lhef0F0GHw0FGFHt3bbdo  https://meet.buffy.co/home?utm_source=facebook&utm_medium=cpc&utm_campaign=Prospecting+-+Creative+Testing+-+CBO&utm_content=Carousel+-+Cloud+-+Marshmallow+-+Cat+-+Copy   https://buffy.co/pages/eucalyptus-collection?buffy_content=sheets1&fbclid=IwAR0aP03Rg5jEeQFqk6zpDQWvsgYzx7BeKYuPR-wFQOp-KfGm4ur2n8pUGD8

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Buffy are successful.

Buffy Creative Analysis: 

Buffy placed a Carousel ad in 2020-02-10-2020-06-16, and got 405 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Buffy Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  Vietnam  United States
Language  English  German  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Buffy has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Buffy Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-02-10-2020-06-16  2020-03-16-2020-06-15  2020-05-01-2020-06-15
During  128 days  92 days 46 days 
Like  405  36  2543
Share  34  2  370
Comment  96  0  1081

Advertising effectiveness is a direct manifestation of advertising. Buffy ‘s Top 1 ad received 405 likes, 34 shares, 96 comments in just 128 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Buffy, helping Buffy to grasp the ad data more clearly.