Top Ads on Buffalo Wild Wings

Buffalo Wild Wings Background Introduction:

Since 1982, Buffalo Wild Wings® (or B-Dubs® as our friends call us) has been the ultimate place to watch the game, have a cold beer and eat some great food.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Buffalo Wild Wings has been advertising and marketing on Facebook for many years. And Buffalo Wild Wings has placed 174 of ads on the Facebook platform in the last month. In the past few years,Buffalo Wild Wings has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Buffalo Wild Wings on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Buffalo Wild Wings. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Buffalo Wild Wings.


1.Buffalo Wild Wings Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Buffalo Wild Wings  Buffalo Wild Wings  Buffalo Wild Wings
Page Categories  Chicken Joint  Chicken Joint  Chicken Joint
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Buffalo Wild Wings Marketing Objectives Analysis: 

Buffalo Wild Wings has been operating in Chicken Joint for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Buffalo Wild Wings best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Buffalo Wild Wings Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Copy Text  Tall Bud light drafts for just $3? We got you. Stop by for an ice-cold draft beer freshly poured int...  Get buy one, get one free boneless wings on Thursdays when you order takeout or delivery online or t...  On Thursdays, order buy one, get one free boneless wings from our site or app for a limited time. Br...
Link Description  N/A  N/A  N/A
Website Link
Text Word Count 381  659  635
Like 375  5476  1862

Buffalo Wild Wings Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Buffalo Wild Wings Top 1 ads got 375 likes. Buffalo Wild Wings uses a sentence with the finishing touch title: “OPEN FOR DINE-IN”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Buffalo Wild Wings shared 381 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Buffalo Wild Wings should continue to optimize the ad content.

3.Buffalo Wild Wings Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-06-05-2020-06-18  2020-05-01-2020-06-18  2020-04-30-2020-06-18
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Buffalo Wild Wings are successful.

Buffalo Wild Wings Creative Analysis: 

Buffalo Wild Wings placed a Video ad in 2020-06-05-2020-06-18, and got 375 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Buffalo Wild Wings Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Bosnia Hercegovina,United States  United States,Jordan  United States
Language  German  German  German

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Buffalo Wild Wings has the best conversion in Bosnia Hercegovina,United States, and can advertise more in Bosnia Hercegovina,United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Buffalo Wild Wings Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-05-2020-06-18  2020-05-01-2020-06-18  2020-04-30-2020-06-18
During  10 days  49 days 50 days 
Like  375  5476  1862
Share  26  1950  716
Comment  39  2373  899

Advertising effectiveness is a direct manifestation of advertising. Buffalo Wild Wings ‘s Top 1 ad received 375 likes, 26 shares, 39 comments in just 10 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Buffalo Wild Wings, helping Buffalo Wild Wings to grasp the ad data more clearly.