Top Ads on Brut

Brut Background Introduction:

Nouveau média d'information. 100% vidéo, 100% digital. Sur tous les réseaux sociaux. Société / Politique / Médias

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Brut has been advertising and marketing on Facebook for many years. And Brut has placed 303 of ads on the Facebook platform in the last month. In the past few years,Brut has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Brut on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Brut. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Brut.

BigSpy

1.Brut Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Brut  Brut  Brut
Page Categories  Media/News Company  Media/News Company  Brand
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Brut Marketing Objectives Analysis: 

Brut has been operating in Media/News Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Brut best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Brut Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Cette start-up propose des paniers de fruits et légumes livrés chez les commerçants  Alidégnon Alfred brut(e) 
Ad Copy Text  Un panier de fruits et légumes de saison et en circuit court, livré directement chez des commerça...  Recevez tous les jours à 19h l'actualité décryptée par Brut, nos tutos et le conseil cul...  Искате ли разтърсващо ухание в колата, апартамента или...
Link Description  N/A  N/A  N/A
Website Link  www.facebook.com  www.facebook.com  www.brute.bg
CTA      LEARN_MORE
Text Word Count 182  170  1064
Like 935  1  75

Brut Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Brut Top 1 ads got 935 likes. Brut uses a sentence with the finishing touch title: “Cette start-up propose des paniers de fruits et légumes livrés chez les commerçants”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Brut shared 182 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Brut should continue to optimize the ad content.

3.Brut Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Video
Ad Time   2020-06-18-2020-06-18  2020-06-14-2020-06-18  2020-06-16-2020-06-18
Landing Page Link  https://www.facebook.com/1757782394471400/posts/2676076252642005/  https://www.facebook.com/brutofficiel/?_sref_=2668262546756709&refid=28&_ft_=adid.23844975960140227:qid.6839775166457996573:mf_story_key.1449905268330045898:is_sponsored.1:ei.AI@AQJxR0JpaRWEsUul0n4o3Kd0bkpcwxgN83GeYSUuJxckQ-iOslyrrAWHnqzCyVBIH5Ng56a8r7LEhSs_v847SYLl:top_level_post_id.2668262553423375:content_owner_id_new.1757782394471400:page_id.1757782394471400:src.22:story_location.5:story_attachment_style.lead_gen:view_time.1592509253:filter.h_nor:tds_flgs.3:actrs.1757782394471400:page_insights.%7B%221757782394471400%22:%7B%22page_id%22:1757782394471400,%22page_id_type%22:%22page%22,%22actor_id%22:1757782394471400,%22dm%22:%7B%22isShare%22:1,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1591795642,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B2668262553423375%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:1757782394471400,%22page_id%22:1757782394471400,%22post_id%22:2668262553423375,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=Cl-R   http://www.brute.bg/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Brut are successful.

Brut Creative Analysis: 

Brut placed a Video ad in 2020-06-18-2020-06-18, and got 935 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Brut Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  Bulgaria
Language  French  Spanish  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Brut has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Brut Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-18-2020-06-18  2020-06-14-2020-06-18  2020-06-16-2020-06-18
During  1 days  5 days 3 days 
Like  935  1  75
Share  289  0  2
Comment  84  0  6

Advertising effectiveness is a direct manifestation of advertising. Brut ‘s Top 1 ad received 935 likes, 289 shares, 84 comments in just 1 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Brut, helping Brut to grasp the ad data more clearly.