Top Ads on Brussels Airport

Brussels Airport Background Introduction:

Welcome! We are the heart of Europe, serving 25,7 million passengers per year. At your service every day from 8am - 8pm CET in English, Dutch and French.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Brussels Airport has been advertising and marketing on Facebook for many years. And Brussels Airport has placed 120 of ads on the Facebook platform in the last month. In the past few years,Brussels Airport has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Brussels Airport on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Brussels Airport. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Brussels Airport.

BigSpy

1.Brussels Airport Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Brussels Airport  Brussels Airport  Brussels Airport
Page Categories  Website  Website  Website
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Brussels Airport Marketing Objectives Analysis: 

Brussels Airport has been operating in Website for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Brussels Airport best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Brussels Airport Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Waag nu je kans!  Citytrip en Espagne ? Citytrip naar Spanje?  
Ad Copy Text  Weet jij welke stad er schuilgaat achter de mist? Speel mee en maak kans op een Vueling-vliegticket ...  Gagnez un billet pour 2 pour Valence, Malaga, Alicante, Barcelone ou Saint-Jacques-de-Compostelle ? ...  Wil jij een Vueling ticket voor 2 winnen naar Valencia, Malaga, Alicante, Barcelona of Santiago de C...
Link Description  Raad jij welke stad het is?  Tentez votre chance !  Waag nu je kans!
Website Link  risingfog.bruxx.be  risingfog.bruxx.be  risingfog.bruxx.be
CTA  PLAY_GAME  PLAY_GAME  PLAY_GAME
Text Word Count 123  132  137
Like 2  16  11

Brussels Airport Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Brussels Airport Top 1 ads got 2 likes. Brussels Airport uses a sentence with the finishing touch title: “Waag nu je kans!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Brussels Airport shared 123 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is PLAY_GAME.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Brussels Airport should continue to optimize the ad content.

3.Brussels Airport Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-02-22-2020-02-23  2020-02-21-2020-02-23  2020-02-18-2020-02-23
Landing Page Link  https://risingfog.bruxx.be/en?utm_source=facebook&utm_medium=social&utm_campaign=RisingFog2020&utm_content=be-en_spanje_horizontal_ad1  https://risingfog.bruxx.be/?utm_source=facebook&utm_medium=social&utm_campaign=RisingFog2020&utm_content=be-nl_spanje_horizontal_ad2   https://risingfog.bruxx.be/?utm_source=facebook&utm_medium=social&utm_campaign=RisingFog2020&utm_content=be-nl_spanje_horizontal_ad2

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Brussels Airport are successful.

Brussels Airport Creative Analysis: 

Brussels Airport placed a Image ad in 2020-02-22-2020-02-23, and got 2 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Brussels Airport Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  Dutch  French  Croatian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Brussels Airport has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Brussels Airport Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-02-22-2020-02-23  2020-02-21-2020-02-23  2020-02-18-2020-02-23
During  2 days  3 days 6 days 
Like  2  16  11
Share  0  8  0
Comment  0  2  1

Advertising effectiveness is a direct manifestation of advertising. Brussels Airport ‘s Top 1 ad received 2 likes, 0 shares, 0 comments in just 2 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Brussels Airport, helping Brussels Airport to grasp the ad data more clearly.